The biggest difference between Mixpanel and Google Analytics is that Mixpanel emphasizes event tracking, and Google Analytics emphasizes pageview tracking.

Mixpanel also provides real-time analysis and visitor retention analysis, which Google does not provide, as well as improved Funnel Analysis.

For more details, please view our Features list.

Yes.

When you sign up for Mixpanel, you start out on the "free" plan, with a cap of data points per month. If you go significantly over this cap, you will be asked to upgrade to a paid account.

A data point is counted for each individual event you track with Mixpanel. If you are tracking 5 events on a page, and 10 people come to the page, you will send 50 events and use 50 data points.

We currently have official libraries supporting Javascript, Python, and PHP.

These are not the only languages you can use, however. Our REST API makes it possible to send data to Mixpanel from any language, because it's as easy as pinging a URL.

Yes. We have a Facebook integration guide that can give you further details.

Mixpanel uses UTC time, so the day ends at 4pm PST. This means that at 4pm PST we start counting events for a new day, and the count will start out at zero.

No, you can't delete funnels or events. However, we only show funnels and events that you have used recently. If you stop sending data to an event, it will stop showing up on your reports after two weeks.

If page load time is an issue, you can consider hosting it yourself. However, we update our code occasionally, so make sure you read our blog for announcments to stay up to date.

The initial message is automated if one of us is online. If you respond, your message is forwarded to our chat clients.

If the server response to your API request is 0:

If the server response to your API request is 1:

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