Plans
Data points
Monthly cost
Free
25,000
$0
The free plan is great for trying out Mixpanel or tracking a side project.
Startup
500,000
$150
For new companies just starting out and have a few thousand users.
Business
2,000,000
$350
For growing companies that have tens of thousands of users.
Premium
8,000,000
$1,000
Great for games and highly engaging websites that are quickly growing.
Enterprise
20,000,000
$1,600
For large companies with a large user base in the 100s of thousands.
High volume
50,000,000+
—
We happily develop individual plans for high-volume customers.
Thousands of our customers are surprised every day by what they learn.

Common questions

What is a data point?

A data point is counted every time you track an event with Mixpanel. Everytime you track an event (a song play, user comment, or step in a funnel) that will count as a data point. They are like tracking credits.

What if I go over my data quota?

Exceeding your data plan will result in either a prorated overage charge based on your plan's current cost per point, or an automatic plan upgrade. We will always choose the cheaper option.

This feels expensive, how does pricing work for something like 50M data points?

Pricing after 20M data points is a conversation. With most customers we now have standard pricing and we’re happy to work with finding a fair price point for customers who do lots of data. Mixpanel will always be cheaper than hiring engineers and scaling your own infrastructure.

Are data points monthly or all-time?

It's a monthly quota. If you were on the Startup plan, every month you'd get another 500,000 data points for $150.