Social Gaming Analytics

Pageviews just aren't good enough for social applications and games
Isn't it more important to see how many users are playing songs than viewing pages?

Real-time Analytics

We get it: you want your data and you want it now. That's why we show all of your statistics in real-time. You'll never get the same treatment with Google Analytics.

Extremely custom event tracking

Easily track the most popular missions and items your users interact with. You can also track things like battles and notifications to give you a top-level view of how your game is performing.

A much better Funnel Analysis

Measure your signup process to find where users are dropping out. Powerful segmentation lets you track conversion rates for individual notifications and newsfeed items.

Visitor Retention

We can help you figure out how sticky your application is by telling you how many users return to battle or do missions again in the following days.

Macro-level A/B testing

Split testing doesn't always work the way you expect. A change you make on one page can effect how users interact with all the other parts of your site.

Measure different notifications and alerts to find out which ones are the most effective.

Platform independence

Mixpanel's REST API makes it possible to send data to us from any platform. We have libraries for FBJS, regular Javascript and many server-side languages.