Features
- Real-time analytics
- Extremely custom event tracking
- Better funnel analysis
- Visitor retention
- Not just Javascript
Don't wait 4-12 hours with Google Analytics, see your data and its results right now.
Track what actions people do. If you're building a facebook game, you may track what items users buy.
Track your conversion rate at each step and then be able to segment people into groups for better analysis.
Tracking retention is hard but Mixpanel lets you know what percentage of people come back to application weeks later.
Don't limit yourself to Google Analytics' Javascript API. You can send us data using any language.
Who uses mixpanel?

