When employees at CodeSpark, a gaming app that helps children learn to code, saw that young girls completed puzzles at a much lower rate than boys, they realized they had a chance to make engineering more exciting to demographic that’s . . .
User behavior analytics is crucial to innovation and growth. With the right strategy, stack, and implementation, analytics can help break down organizational silos by making customer knowledge more accessible to every team. But lack of expertise or resources can prevent . . .