Better than brainpower alone


Mixpanel finds hidden gems buried in your data automatically, so you can skip the complex math and act on insight quickly. From anomaly detection to recommendations for improving retention, we make sure you never miss a sign from your users. Finally: an analytics platform that actually does the analysis for you.

See how it works

New discoveries come to you

Trying to find answers on your own in terabytes of user data is time-consuming and often leads nowhere. Instead, our tools point you in the right direction and bring you surprising insights and trends directly.


Stop data-mining

We comb through your data automatically to surface answers and anomalies you might otherwise miss.


Goodbye, human error

Our algorithms outcalculate and outrun the human brain, learning from more than five trillion data points on the fly.


Answers for anyone

Complex analysis doesn’t have to be restricted to data scientists. Our tools are easy for your whole team to use.

what customers say

Signal is amazingly simple: It pretty much asks you two questions, and then you get deeper insight into your products’s correlations and what to capitalize on next.

How it all works

Find surprising new insights about acquisition and retention. Detect anomalies instantly. Predict future user behavior. With Mixpanel, complicated math turns into actionable insight in a few clicks.



Signal surfaces the user behaviors that lead to higher retention and engagement, and it recommends actions that’ll have the biggest impact on your metrics.


Smart Alerts

Smart Alerts finds anomalies and abnormal trends in your data. Plus, it alerts you immediately, so you can take action right away.



Predict tells you which users are likely to perform an action based on past behavior. Understand who’s ready for re-engagement with timely messages.


Our secret? Trillions of data points.

To be both useful and accurate, world-class machine learning models require massive amounts of data to learn from. Luckily, Mixpanel ingests more than five trillion data points every year. With each new piece of data, our algorithms get smarter, and you get answers faster.

Your product’s future could be hiding in your data

Companies like Microsoft, BMW, Intuit, and STARZ PLAY are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.