Journey through the metrics

Slower than average product growth was the norm in the Technology industry.

Both B2B and B2C technology experienced a downturn in 2023, resulting in layoffs and slower MoM growth compared to previous years.

Only a few experienced steady growth in Media & Entertainment, while others struggled to grow at all.

Among strikes and other hurdles, consumers continue to cut back on non-essential expenses post-COVID. This is leading many to suggest that Media & Entertainment growth is actually returning to pre-pandemic levels.

Financial services saw growth industry-wide, and some grew much more quickly than others.

More consumers and businesses are continuing to go cashless and, in turn, accelerating the adoption of digital payment solutions and mobile banking.

Top performers stood out and surpassed the cross-industry average growth rate.

In the post-pandemic world, there is a growing trend of consumers preferring online shopping over traditional retail due to convenience, 24hr accessibility, and a wider product selection.

Top Healthcare performers didn’t grow that much faster than the average company.

This is likely due to increased competition in the space as telehealth becomes more sophisticated, accessible, and widely accepted by both healthcare providers and patients.

Growth was strong industry-wide this year, with rapid growth for top performers.

Mobile gaming in particular continued to expand for Mixpanel companies. An increasing number of higher quality mobile games likely fueled rapid growth in the Gaming industry.