👋 Introducing our 2024 Benchmarks report! See how you measure up.
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2024 Benchmarks Report

Journey through the metrics

Explore product benchmarks by industry and put your performance in perspective.

Compare against the best

Up-level your marketing and product engagement by learning how the top 10% of companies succeed. Full insights available in our downloadable report.

Average Month over Month Growth

Technology

Technology

Media & Entertainment

Media & Entertainment

Financial Services

Financial Services

Ecommerce

Ecommerce

Healthcare

Healthcare

Gaming

Gaming

Slower than average product growth was the norm in the Technology industry.

Both B2B and B2C technology experienced a downturn in 2023, resulting in layoffs and slower MoM growth compared to previous years.

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Only a few experienced steady growth in Media & Entertainment, while others struggled to grow at all.

Among strikes and other hurdles, consumers continue to cut back on non-essential expenses post-COVID. This is leading many to suggest that Media & Entertainment growth is actually returning to pre-pandemic levels.

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Financial services saw growth industry-wide, and some grew much more quickly than others.

More consumers and businesses are continuing to go cashless and, in turn, accelerating the adoption of digital payment solutions and mobile banking.

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Top performers stood out and surpassed the cross-industry average growth rate.

In the post-pandemic world, there is a growing trend of consumers preferring online shopping over traditional retail due to convenience, 24hr accessibility, and a wider product selection.

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Top Healthcare performers didn’t grow that much faster than the average company.

This is likely due to increased competition in the space as telehealth becomes more sophisticated, accessible, and widely accepted by both healthcare providers and patients.

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Growth was strong industry-wide this year, with rapid growth for top performers.

Mobile gaming in particular continued to expand for Mixpanel companies. An increasing number of higher quality mobile games likely fueled rapid growth in the Gaming industry.

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Industry benchmarks are critically important for companies of all sizes to understand. Knowing what ‘good’ and ‘great’ look like helps teams set goals, spot areas for improvement…and allocate resources efficiently.
Andrew Chen
General Partner at a16z

Week One Retention 2022 - 2023

What percentage of users return to use the product after one week?
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All industries saw a double-digit drop in week one retention in 2023 compared to 2022.

Compare how your business performed across the board from marketing acquisition to product engagement, stickiness, retention, and beyond.

See How You Measure Up

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Get the insights you need to make better decisions for your product and marketing efforts.

We put Mixpanel to work to uncover key insights to make your business more effective. The report analyzes results from startups to enterprise companies across six key industries.

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Data in demand

In a turbulent 2023, more data questions were asked than ever before. Mixpanel is here to help you find clarity in the chaos of that increasing data.

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