Data Nov 27 2018

The simplest way to increase conversion

The Mixpanel Retail & E-commerce Benchmarks Report is now publicly available. In it, you can find benchmarks that will show how average and elite products perform in key areas of product health such as usage, engagement, and retention. In this . . .

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Our most popular posts from 2018

Mixpanel Updates Dec 17 2018

Our most popular posts from 2018

Here at Mixpanel, we pride ourselves on being data-informed. What that means is that we use data to inform our decisions but don’t mindlessly defer all of our thinking over to it. In the case of assessing what content performed . . .

How our engineers make Mixpanel faster and more reliable

Mixpanel Updates Dec 13 2018

How our engineers make Mixpanel faster and more reliable

One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so does the volume of data they want to analyze in order to build great products, and as those things scale . . .

What is Big Data Analytics?

Data Dec 11 2018

What is Big Data Analytics?

Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast market trends, identify hidden correlations between data flows, and understand their customers’ preferences in fine detail. These analytical insights help . . .

What is predictive analytics?

Data Dec 4 2018

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data . . .

Nonprofits and startups now get discounted access to Mixpanel

Product Updates Nov 7 2018

Nonprofits and startups now get discounted access to Mixpanel

When employees at CodeSpark, a gaming app that helps children learn to code, saw that young girls completed puzzles at a much lower rate than boys, they realized they had a chance to make engineering more exciting to demographic that’s . . .

Introducing Mixpanel’s Solution Partner Program

Mixpanel Updates Oct 30 2018

Introducing Mixpanel’s Solution Partner Program

User behavior analytics is crucial to innovation and growth. With the right strategy, stack, and implementation, analytics can help break down organizational silos by making customer knowledge more accessible to every team. But lack of expertise or resources can prevent . . .

Build more satisfying products with usability testing

Product Oct 5 2018

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage to identify how users feel at every step to gain a deeper understanding of how they . . .

Introducing Flows

Mixpanel Updates Oct 5 2018

Introducing Flows

We’re excited to announce that Flows is now in open beta and available to all enterprise customers! Flows helps you visualize and explore all the different ways that users navigate your product, so you can drive them towards the optimal . . .

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