The figure of the American work addict is alive and well -- but how much is myth? We decided to shed a little light by applying our newest metric, Addiction.* Earlier this month , we took a look at how addicted users are to apps in different verticals. We found that in the Enterprise vertical, the majority of people using enterprise products were using them for 2-4 hours every day. Only a small percentage engaged with enterprise apps for 10+ hours. But what does addiction to enterprise apps look like on a city-by-city basis? As it turns out, city dwellers may not work as hard as they

Ever since Mixpanel introduced Notifications , our customers have used it to run A/B tests on their own marketing and outreach efforts. And why wouldn’t they? Given how easy it is to conduct targeted outreach via email, SMS, push, and in-app notifications, A/B testing is a natural fit. So natural, in fact, that we decided to make it even easier, by building it right in. With Mixpanel’s new A/B testing feature, you can send variations on a notification to see which one speaks best to your audience. As always, you can tie notifications to conversion events (or any event you please), which wi

In light of our launch for A/B testing notifications , we thought it might be handy to have an overall guide to Mixpanel’s analytics for notifications. Mixpanel’s Notifications tool allows you to send targeted messages in the form of email, push notifications, in-app notifications, and SMS. Notifications can be sent on a recurring basis, or as one-off messages. Naturally, this being Mixpanel, we offer up a number of tools to let you measure just what happens once your notifications are unleashed into the wild. When you send notifications, a people property will appear in the drop-down call

Earlier this week, a vulnerability in the popular traffic security technology, OpenSSL, was exposed by security researchers. While Mixpanel has no evidence of a breach, we took immediate action to fix the issue and maintain the integrity and security of our customer's data. The "Transport Layer Security" or TLS provides an encrypted connection between devices and web servers, which one might recognize as the "HTTPS" in URLs or lock icon in a web browser. The bug, known colloquially as "Heartbleed" ( CVE-2014-0160 ), impacted an estimated two-thirds of sites on the internet according to a

At Mixpanel, companies trust us with data about how their users interact with their apps, and we take that trust very seriously. Mixpanel has never shared the data entrusted to us with third parties, except as required by law, and never will. Today we are updating our privacy policy to further enhance our privacy controls. The big benefit of this update is to formalize our adherence to the “safe harbor” privacy principles, allowing us to become part of the US-EU Safe Harbor Framework. What are the major changes? Under the choice and access privacy principles, your users have the right

Savvy Android developers already know that the international market is the next logical territory to dominate. Per our February Trends report , Latin American countries are a particularly intriguing and open opportunity, with Mexico and Brazil at the fore. But even the lowest-hanging fruit can grow on a prickly vine, and in this case the catch is the diversity of devices that run Android. We took a look at some of the hottest markets for Android -- the United States, Indonesia, Russia, Brazil, Mexico, and Saudi Arabia -- for further insight into how developers can optimize for a larger int

After months of anticipatory rumors and speculation, the iPhone finally launched on China Mobile this past January, and reception has been mixed. When Tim Cook announced at the end of February that both the iPhone 5s and the iPhone 5c had outsold all earlier iPhone models, we thought this deserved some interrogation, especially when it came to China. China is a huge opportunity for Apple – provided everyone plays their cards right. We dug into iOS data coming out of China to get to the bottom of some key observations. First and foremost, location is everything: about one third of the da

At the end of the day, developers all want the same thing: to build products that are useful, beloved, and seamlessly integrated into people’s daily lives. We’ve always dissuaded customers from relying on “bullshit metrics” like DAU and MAU. In our view, a truer indicator of success is retention, which will tell you (and your investors) how sticky a product is, and how many users return to it after their first experience. Whether you’re building a game, a social network, or a CRM tool, your ideal customers are the people who engage with your product at least once every day -- better still

This is a guest post from Jonathan Kressaty, a founder and the CEO of Levers , a predictive analytics platform. Kressaty’s startup business includes SMS marketing, software consulting and digital marketing. When we started working on admin tools for Levers , we realized that there were a large number of questions we wanted to answer. Many of these requests from our team focused on event-based actions, and we knew that Mixpanel would be a great way to handle tracking that data. Our previous post here talked a lot about how we’ve built marketing processes around Mixpanel functionality;

As Android and iOS duke it out for dominance in the United States, it’s easy to forget that the fight to the top is an international one. But for app developers, especially those looking to expand beyond the stateside (and English-speaking) market, knowing where and how to localize is crucial. We took a look at the countries generating the most data from mobile apps, and then removed all countries where English is the primary language. The results surprised us: first and foremost, of all the mobile data generated by the 15 most active countries, 64% came from Android devices. Once we cracke