Product Metrics

How giving analytics access to everyone at Consensus changed our AI startup

What if I told you that most seed-stage startups—even those at the forefront of AI—are way behind on analytics? The reason …

Product Foundations

To build a data culture, focus on outcomes

When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …

Inside Mixpanel

Building Block Updates for fall ’23

Last year, we covered the importance of polishing your product’s workflows to refine the value you’ve built for your users. …

Data Stack

When data warehouse journeys fail—and how to make sure yours doesn’t

In my 10 years of working with big data and partnering with thousands of different customers across nearly every industry, …

Inside Mixpanel

More data, more problems? Here’s how Data Views in Mixpanel helps.

With our recent release of Warehouse Connectors, we've made it easier than ever to automatically pull data from your source-of-truth …

Innovators

He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.

They say write what you know. Why wouldn’t the same go for building apps? Kevin Xu is an engineer-turned-product manager with …

Inside Mixpanel

Unlock all your data with Warehouse Connectors

The best teams don’t just care about the quality of their work; they care about the impact of their work. …

Inside Mixpanel

Beyond product analytics: How Mixpanel uses Mixpanel for all business data

Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. The best, we’d …

Inside Mixpanel

How Mixpanel provides HIPAA-compliant analytics for healthtech

Regulatory sands are shifting under the feet of the Healthcare industry in the United States. The FTC and HHS recently …

Product Foundations

Modern marketing analytics: Understanding the full user journey

In this guide, we want to help you think strategically about the role of marketing analytics within your team and your organization as a whole. We want you to stop chasing numbers that don’t matter and focus on full user journey metrics that truly measure the impact of marketing.

Inside Mixpanel

Why collaboration is key for analytics

Google Docs changed the way teams collaborated online. For the first time ever, documents and spreadsheets felt live, open, and …

Inside Mixpanel

The new Mixpanel.com: How to marry design with the right tech stack

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website.

Inside Mixpanel

Spark: Bringing generative AI to Mixpanel

The rules of SaaS are changing. For so long, using the apps and services we need to be productive has …

Inside Mixpanel

Mixpanel Ecommerce Analytics

You have to know your customers well to run a successful ecommerce product or business. Take it from us: We’ve …

Product Analytics

How to get product and analytics teams at large companies working together in lockstep

I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …

Inside Mixpanel

Revenue analytics in Mixpanel

When we set out to bring event analytics to everyone, we knew that analytics for company revenue data, in particular, …

Inside Mixpanel

We’re bringing event analytics to your data warehouse

Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from …

Inside Mixpanel Product Analytics

Unlocking better data governance with Anomaly Detection alerts and Event Approval

With data democratization comes more data tracking, which, if you’re not careful, can result in poor quality. Given that analysis …