Data Nov 27 2018

The simplest way to increase conversion

The Mixpanel Retail & E-commerce Benchmarks Report is now publicly available. In it, you can find benchmarks that will show how average and elite products perform in key areas of product health such as usage, engagement, and retention. In this . . .

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What is predictive analytics?

Data Dec 4 2018

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data . . .

Nonprofits and startups now get discounted access to Mixpanel

Product Updates Nov 7 2018

Nonprofits and startups now get discounted access to Mixpanel

When employees at CodeSpark, a gaming app that helps children learn to code, saw that young girls completed puzzles at a much lower rate than boys, they realized they had a chance to make engineering more exciting to demographic that’s . . .

Introducing Mixpanel’s Solution Partner Program

Mixpanel Updates Oct 30 2018

Introducing Mixpanel’s Solution Partner Program

User behavior analytics is crucial to innovation and growth. With the right strategy, stack, and implementation, analytics can help break down organizational silos by making customer knowledge more accessible to every team. But lack of expertise or resources can prevent . . .

Build more satisfying products with usability testing

Product Oct 5 2018

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage to identify how users feel at every step to gain a deeper understanding of how they . . .

Introducing Flows

Mixpanel Updates Oct 5 2018

Introducing Flows

We’re excited to announce that Flows is now in open beta and available to all enterprise customers! Flows helps you visualize and explore all the different ways that users navigate your product, so you can drive them towards the optimal . . .

How and when to calculate statistical significance

Community Tips  / Data Oct 3 2018

How and when to calculate statistical significance

Luckily for marketers, there is no international statute against misrepresenting data in a business setting. If there were, many could be found guilty of such intolerable crimes as fuzzy math, data-dredging, and the particularly pernicious sin of p-hacking, the last . . .

Automatic Insights at Mixpanel: past, present and future

Mixpanel Updates  / Product Updates Sep 27 2018

Automatic Insights at Mixpanel: past, present and future

Two years ago, we realized that the number of new Mixpanel users who were sending us events to track had dropped 10%. We did some digging and saw that the open rate of our welcome email had also gone down . . .

How to use Benchmarks data to understand your users

Data Sep 26 2018

How to use Benchmarks data to understand your users

In the past year, we released a Product Benchmarks Report as well as two reports specifically focusing on Media & Entertainment and Financial Services. (Look for reports on Retail & E-commerce and SaaS in the not too distant future). We . . .

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