Product Aug 1 2018

A guide to behavioral analytics

What is behavioral analytics?  Behavioral analytics is a tool that reveals the actions users take within a digital product. It captures and organizes raw event data into a timeline for each user’s behavior, also known as a user journey. Teams . . .

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Website marketing with a product mindset

Mixpanel Talent Aug 21 2018

Website marketing with a product mindset

Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has a deep, abiding love for efficiency, and manages to embody a number of the traits used to describe seemingly mythical . . .

The Mixpanel mobile study: What the world’s phone usage looks like in 2018

Data Aug 16 2018

The Mixpanel mobile study: What the world’s phone usage looks like in 2018

Last week we looked at mobile data trends in the United States state-by-state and then zoomed in on the US’s ten largest cities. Today, we take a look at the data on a global scale. If you’re interested in how . . .

Becoming Head of Product at Dribbble means being an expert in product and design. For Sarah Kuehnle it also meant beating cancer.

Product Aug 15 2018

Becoming Head of Product at Dribbble means being an expert in product and design. For Sarah Kuehnle it also meant beating cancer.

“The thing about stage four,” wrote Christopher Hitchens about his esophageal cancer, “is that there is no such thing as stage five.” He died a year later. When Sarah Kuehnle was diagnosed with stage four colon cancer, it meant, among . . .

The Mixpanel mobile study: How America’s ten largest cities use their phones

Data Aug 9 2018

The Mixpanel mobile study: How America’s ten largest cities use their phones

Earlier this week, we took a look Americans’ mobile activity on a state-by-state basis. Today, we’re looking into how America’s ten largest cities use their phones. By drilling down into  hundreds of millions of data points gathered from the first . . .

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

Customer Stories Aug 7 2018

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

In August of 2015, Vanity Fair ran an article castigating hookup culture. The author prophesized a “dating apocalypse” and decried the multifarious dating apps of the day. The article pointed a finger at, among others, Hinge for “swiping romance from . . .

The Mixpanel mobile study: What over 3 billion data points taught us about Americans’ mobile behavior

Data Aug 6 2018

The Mixpanel mobile study: What over 3 billion data points taught us about Americans’ mobile behavior

We looked at data from millions of users across Mixpanel’s 20,000-plus customers to study the state of mobile in the first half of 2018. In the United States alone, our study involved over 3 billion events. We pulled data on the leading . . .

How to solve problems and influence people

Mixpanel Talent Aug 2 2018

How to solve problems and influence people

As an undergraduate, Nick Thompson read the entire Affordable Care Act cover to cover. At the time, Nick had no intention of using the knowledge professionally–he just wanted to understand the impact of law, specifically on his friends and family. . . .

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Customer Stories Jul 26 2018

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Higher education students in the United States have to battle it out for seats at prestigious institutions whose admission officers, out of necessity, move through applications very quickly – sometimes in eight minutes or less. That makes standardized test scores . . .

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