Product advice
Community Tip : Addiction Best Practices
This Community Tip will illustrate how to interpret Mixpanel’s Addiction Report. We’ll walk through some best practices and methods for using the Addiction report to analyze your users’ behavior with an eye towards actionable insights.
Our Retention report shows the portion of your customers or customer cohorts who engage with your application. Mixpanel’s Addiction Report takes it to the next level and analyzes the minimum number of hours or days your users engage with your app.
How to interpret an Addiction Report
The first column of the Addiction report displays the number of users in the cohort displayed on that row, just like our First Time and Recurring Retention reports. In the screenshot below, it means that 6,054 unique users fired an “App Open” event on February 1st. Each of the buckets (column headings) to the right indicate how many hours in day, days in a week, or day...
February 23, 2015
Product launch
Updates to segmentation: See your top events & compare events too
We've made Segmentation a whole lot better, and we're excited to share all the updates we've made:
See an overview of your top events
We've made it possible to see an overview of the highest volume events that your users take in your app. It can help you see spikes in your data, and it's just a convenient way to get a snapshot of how things are going.
Compare trends more easily
Comparing two or more different events is now possible, so you can analyze the correlation between events. Just click the compare menu option after picking the first event.
Plot your data in logarithmic scale
It can often be tough to compare two trends if one event or segment dwarfs another or if your app takes off and creates a big spike in your metrics because the big differences in scale make it hard to see what's going on. With a logarithmic scale, you'll be able to compare and correlate...
February 6, 2015
Product advice
Community Tip: Incremental Super Properties
This Community Tip will outline how to create incremental super properties using our JavaScript SDK, so you can keep a tally of how often a user takes specific actions on your site or in your app and then segment any event by count.
What Makes A Super Property So Super?
Before we dive in to incremental super properties let’s have a quick reminder of what super properties are. Super properties are client-side properties that are automatically attached to every event that a user sends to your Mixpanel project. They make working with Mixpanel data much more convenient because they act as global properties that are omnipresent in all your events (given that the cookie is not cleared). Some examples of information that you may want to attribute to every event are ad campaign, signup date, or paid account type, etc. It’s important to note that super properties are only for events , not...
January 29, 2015
Product launch
Making one-time notifications better
Today we launched a major enhancement to our notifications dashboard that will give you more power over your one-time notifications. Previously a one-time notification meant sending a message to the wind. While useful for notifying, they couldn't be edited, cancelled, or analyzed after the fact. No longer - now one-time notifications are at your beck and call:
The new notifications dashboard gives you a clear view of what one-time notifications are in flight and allows you to cancel them or even change their contents before they send. You can now view sent, opened, and conversion statistics for one-time and recurring notifications through the same analytics page:
Our goal behind these changes is to better unify the notifications product and expand what you can do with it in the process. We give you better tools, you make better things happen. With that in mind, happy notifyi...
January 27, 2015
Product launch
Formulas: Calculating with numeric values
When it comes to Mixpanel products, we’re all about constantly making improvements that our users have asked for. Regarding the formulas report, one thing we’ve had numerous requests for is the ability to add numeric values into a formula. Well Mixpanellers, ask and ye shall receive:
The most basic and useful application of this is a formula where you would like to see percentage values rather than decimals. In our case, let’s look at a common event and take the number of mobile occurrences divided by total occurrences:
As you can see, the x-axis values are calculated as decimals between 0 and 1. In order to transform the values in this chart into percentages, all we have to do is multiply the numerator by 100:
And there you have it, a simple addition to formulas that greatly increases their flexibility. For more use cases and ideas, get in touch with our extremel...
January 16, 2015
Other
How Fleksy Fell In Love With Data By Using Mixpanel
This is a guest blog post by Derek, Fleksy's Head of Product Marketing
I have a confession: there was a time when data and I didn’t get along.
I’m a brand marketing guy at heart, and my data-related technical skills are limited. Luckily, I have pretty good instincts. For years, I often viewed heavy data-diving as an aggravating drain on my time. Interpreting data? No problem. Manipulating it? Big problem.
I would spend hours slicing data on Google Analytics, Flurry or other tools in every way possible, but more often than not I couldn’t find the key insight I really wanted. The only way I could extract meaningful insights was to task a database engineer/analyst to manipulate raw data to fit my needs. If I needed to make a quick decision, I had no choice but to trust my gut.
At Fleksy, we’re building the fastest and most fun keyboard app in the world, and we’re iterating rap...
January 15, 2015
Product advice
Community Tip: Tracking First-time Users
This community tip outlines how to track the first time a user visits your website or app so you can measure your metrics in terms of new versus existing users.
First-Time Users
First-time users are defined as any user who arrives at your website or app for the first time - you have never seen this user before. It is important to know who is a first time user versus a returning user in terms of measuring your metrics – How do first-time users convert through sign up? What is first-time versus returning user retention? What traffic source do my first-time users come from? Answering these questions will give you valuable product insight not readily available by looking at all users simultaneously.
By measuring first-time users you can get a granular view into what your users are doing when they have never used your website or app before. You may find user experience insights that yo...
January 6, 2015
Product advice
Community Tip: Importing People Profiles from other email tools
This Community Tip will outline how to import your external mailing lists into Mixpanel People profiles .
Are you a marketing guru that depends on a certain monkey-related e-mail tool or other email marketing service providers? Mixpanel makes it easy to import these users' email addresses, names, unsubscribe status, and other details as People properties into your Mixpanel project. You can then use these details as targeting criteria to group users and send them tailored messages to increase the likelihood of a response or downstream action. Impress your users by demonstrating how well you really know them!
Most mailing tools allow you to export your users to a CSV. A little manipulation will optimize this CSV for importing into your Mixpanel project. No code required!
1) Add a $distinct_id column
The first property that you will want to consider is $distinct_id . You can ass...
December 22, 2014
Other
Opening our pitch deck that helped us get our $865M valuation
Today, we're going to open-source the pitch deck that led to our $65M round and the $865M valuation for the company.
So many people have helped us either directly or indirectly along our journey that we'd like pay it forward to other startups who aren't sure how to get started as they go out to raise money for the first time.
When Tim and I first went to go pitch our company to investors in 2009 (right after the recession hit), we hopped on the Caltrain, rode our bikes down Sand Hill Road, and talked to 10 investors who all categorically told us "No." A few of them even wanted to replace the CEO of our company (we didn't know who would be CEO yet!). At that time, we hadn't quite realized we even needed an official pitch deck. And when we did build a deck, we had no idea how to construct one intelligently. We really struggled.
This is not perfect for all companies; you may need so...
December 18, 2014