Growth  / Product Updates Jul 17 2019

Identifying Growth KPIs that are leading indicators of product success

Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s how you make money. For the first two months, the number increased without fail. Then, as if you took a . . .

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How Mixpanel CSMs use Group Analytics to understand user behavior at an account level

Mixpanel Updates  / Product Updates Jul 17 2019

How Mixpanel CSMs use Group Analytics to understand user behavior at an account level

I’m Kiley Sheehy, a Customer Success Manager here at Mixpanel. My team helps our customers find new ways to incorporate user analytics into their innovation process. Every day, we answer questions like “How can you best capture clicks, swipes, scrolls, . . .

How to use betas to launch killer products

Product Advice Jun 8 2019

How to use betas to launch killer products

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. Amazon’s customer obsession principle Leaders start with . . .

How Lemonade flipped the insurance model and became a unicorn through a data-informed culture

Customer Stories Jun 3 2019

How Lemonade flipped the insurance model and became a unicorn through a data-informed culture

MAU, or Mobile Apps Unlocked, is a gathering of 2,500+ leaders from top mobile brands around the world that takes place every spring in Las Vegas. Gil Sadis, VP of Product at Lemonade, joined this year to share how his . . .

Introducing query-time sampling: fast, lossless user analytics at scale

Product Updates Jun 1 2019

Introducing query-time sampling: fast, lossless user analytics at scale

Interactive-speed analytics accelerates the rate of product innovation. However, achieving sub-second latencies at the scale of our largest customers, who track billions of user interactions a day, can be expensive. In pursuit of fast AND cost-effective, some of these customers . . .

5 tips for bringing your product to market faster

Product Advice May 22 2019

5 tips for bringing your product to market faster

At Mixpanel, we relentlessly monitor customer feedback and take customer requests very seriously. So in the middle of last year, when we started seeing requests bubble up for a new report that would help customers visualize the many pathways their . . .

Choosing product metrics that matter

Growth  / Product Advice May 5 2019

Choosing product metrics that matter

I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies and improving data-informed decision making. One of the most common questions I receive is, “what are the right metrics to . . .

13 must-measure UX metrics for healthtech

Data  / Innovators  / Product Advice May 4 2019

13 must-measure UX metrics for healthtech

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Although the healthcare industry has been notoriously slow . . .

4 development pitfalls to avoid with an agile growth strategy

Data  / Growth  / Innovators May 3 2019

4 development pitfalls to avoid with an agile growth strategy

Al Harnisch is the Vice President of Growth at Prolific Interactive. Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. He and his team have . . .

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