How much money can you save with Mixpanel’s self-serve analytics? We can tell you.

There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, …

Introducing Anomaly Detection and Root Cause Analysis

We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …

Mixpanel Marketing Analytics

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …

Introducing Foundational Templates

We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …

Brand is behavior

If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured …

Our next step: Analytics for everyone

Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …

Custom Buckets: Bringing more easy-to-use analysis power to Mixpanel

When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …

How to establish a product analytics practice

Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. But …

Why we’re standardizing our terms and conditions

Early this year, we embarked on a mission to remove friction in the B2B SaaS customer buying experience by making …

8 event analytics use cases from our best customer stories

Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …

We’re making our prices public

We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible …

Twilio Segment’s head of tech alliances on the state of CDP and where product analytics fits in

The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …

Embeddable reports: Bringing Mixpanel to your favorite productivity tools

Last year, our Boards release was all about making Mixpanel more collaborative. Our next step in this effort: We’re bringing …

Mixpanel IRL events: Where we’ll be in 2023

In the digital, remote-first world we’re all working in today, IRL time with colleagues and partners has become precious. In …

Price transparency: Putting the customer first in B2B software

Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make …

Are you applying biases to your product work? Here’s how to self-evaluate

Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because …

What to do instead of asking users what they want

I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …

Meet Mixpanel Boards: a better way to collaborate

Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing …

How we’re building product analytics that everyone can trust, use, and afford

At Mixpanel, we believe in builders (engineers, product managers, and designers). Their most precious resource is time. We want to …

The product data VCs want to see before investing in your startup

Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported …

What is your stickiness metric really saying?

Stickiness is an extremely popular engagement metric. It’s used by product managers to make roadmap decisions, and it's cherished by …

How 2 hyper-growth companies are using Mixpanel to power and improve their data operations

When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …

5 things marketers wish their PMs knew about working together

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …

MAU, WAU, and DAU: Why should we care about ‘active’ users?

A product without users is like a fish without water. In order for a product to swim (be successful), it …

Top 6 customer retention metrics

When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …

How to get engineering buy-in (and even excitement) on product analytics

At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …

Top 9 user onboarding metrics

User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to …

Boris Jabes on the problems you can solve by putting your data into action

Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers …

Why product analytics should be part of every feature sprint

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …

We’re expanding eligibility for Mixpanel for Startups and introducing a free Company KPIs Dashboard Template

We’ve reached a major milestone: After only two years, more than 1,000 startups have graduated from Mixpanel for Startups and …

Introducing Mixpanel’s Company KPIs Dashboard template

When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may …

Mobile app user journeys: Definitions, analysis, and best practices

User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and …

Creating a great product onboarding experience

First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and …

How product analytics helps companies navigate uncertain times

The economy was in the midst of a bounceback at the start of 2022. Across industries, we saw record-high company …

Success metrics vs. counter metrics: Why you need both

I’m willing to say it: The advent of metrics-based product development is a miracle of the software age. Metrics allow …

Taylor Murphy on the funny thing about data

It takes a great degree of knowledge and talent to be a good data practitioner. But it’s an entirely different …

Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …

Ask an expert: Getting users to an ‘aha’ moment—fast

When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …

Why crypto startups need (secure) product analytics

All startups should be using product analytics to understand their users and build products and features that their users love. …

Partho Ghosh: The hardest parts about transitioning to product-led

Partho Ghosh calls himself "customer-obsessed." It only takes a few minutes of talking with him about what he's up to …

A close look at our analytics and metrics for product-led growth

In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a …

How to develop, measure, implement, and increase feature adoption

For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …

User friction can sink your app. Here’s what it is and how to avoid it.

It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …

Why designers should love (not fear) product analytics

When asked if they use or are comfortable with product analytics, most designers I know look away like a dog …

Yamini Rangan on the ‘whys’ behind a successful product-led strategy

At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to …

How to take full advantage of your tabular data (by turning it into events data)

When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …

Overview: Setting the right metrics for product launches

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch …

How we implemented data and analytics for product-led growth

We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …

Why it’s never too early to add product analytics to your app

When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with …

Machine learning and product analytics: Navigating the hype

Machine learning and artificial intelligence have seen an explosion of real-world applications in the last decade. Applications such as targeting …

Debugging with product analytics

As a product manager, deep-diving into problems like high churn, bugs, and crashes is part of the job. Over the years, …

3 updates we’ve made to Dashboards to improve workflows across teams

After 10 years of working alongside product teams, we've found the most successful teams are constantly—and collectively—questioning their assumptions, iterating, …

How to be the go-to engineer for product analytics

Engineers are always looking for ways to differentiate themselves. Not only can niche expertise lock down employability, but it can …

Ultimate Guide to Cohort Analysis: How to reduce churn and strengthen your product retention

Cohort analysis is one of the best ways product analytics can help you both acquire and retain customers. This Guide …

Mixpanel Community: Top posts from 2021

As Community Manager at Mixpanel, I get to engage with Mixpanel users on a daily basis.  Honestly, it’s the best. From …

Andrew Chen on network effects and competing for growth in a rocketing market

The last time we sat down to speak with Andrew Chen, we were inside the offices of Uber, just feet …

What does it take to be a good product analyst? (No, it’s not a data science degree.)

Good product teams know their users inside and out. They understand how they use their product, how long they stay, …

Ask an expert: Building a richer customer lifecycle with analytics-tailored user messaging

Good products get their messaging out to users on things like available features and how to access them. But the …

Re-build vs. buy—or how to turn a legacy tool into a new data stack

Build vs. buy is one of those “evergreen” debates. When building a data stack and figuring out its respective components, …

Using product analytics to find metrics that connect to retention

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should …

Being more ‘self-serve’ using product analytics

Imagine your ideal customer discovering your product for the first time. It's exactly the kind of tool they want to …

Product analytics improves patient experience

Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do …

User interviews and product analytics

As a product leader at Mixpanel, I can go on and on about the value of using product analytics in …

Feature flags and product analytics

Experimentation is a huge part of getting your product right, whether it's trying out a new feature or potential tweaks …

Product analytics for health tech

Health tech represents a new way to address everything from personal mental health to the inefficiencies of the healthcare system.  But, …

Instamojo on data stack philosophy

As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to …

Tristan Handy on the changing face of the data stack

Tristan Handy is the founder of dbt Labs. In this interview, Tristan gives us his thoughts on the data stack …

How I went from struggling with math to becoming a data and analytics advocate

I’ve struggled with math since high school. It wasn’t that I was incapable of doing simple algebra here and there. My …

I’ve helped build 5 startups: Here’s how product analytics cuts costs and headaches

For startups, product analytics isn’t just a "nice to have" tool in your stack of tech solutions that are supposed …

Getting your metrics straight to succeed in SaaS

Elad Gil spends a lot of time thinking about what makes SaaS companies work well. We sat down with the …

The art of removing features and products

Teams are praised whenever they release a new feature (or product) to their customers. Imagine the internal 'pat on the …

Gokul Rajaram on not celebrating launches

Gokul Rajaram has spent the last few decades leading product teams at world-class companies like Google, Facebook, and Square.  We sat …

Chasing (and finding) product-market fit

Table of ContentsThe problem with defining product-market fitIn search of quantitative indicators of product-market fit6 things about measuring product-market fit1. …

4 ways Sprig and Mixpanel work together to give a full picture of your product users

The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …

Get hands-on product analytics and Mixpanel training with Mammoth Growth

Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …

Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

How Mixpanel Marketing Analytics unlocks full user journey analysis

Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …

Choosing the right analytics data architecture tech: A step-by-step guide

Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …

5 questions to ask yourself before planning your data architecture

Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …

We’re updating our terms and conditions to save our customers time, give peace of mind

At Mixpanel, we've made progress on our mission to streamline the purchasing process for customers by posting our pricing publicly …