Data Sep 11 2018

The iPhone: 2007-2018

With Apple’s next launch event coming up on September 12, now is a good time to look at several years’ worth of exclusive iPhone historical data in Mixpanel that shows how quickly users have been adopting these devices and operating . . .

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What is product management analytics?

Product Sep 21 2018

What is product management analytics?

Product management analytics can measure users’ needs so teams can build more effective products. This guide covers the data, metrics, and tactics teams need to generate insights and make informed decisions. Product analytics is a type of software that harvests . . .

Introducing Insights 2.0

Mixpanel Updates Sep 21 2018

Introducing Insights 2.0

Over the past few months, we have released a series of updates to our  Insights report. Some are big, some small, but they are all changes needed to drive their businesses forward.  Put together, they have turned Insights into one of . . .

13 graphs and 9 questions about the 2018 Apple launch

Data Sep 10 2018

13 graphs and 9 questions about the 2018 Apple launch

On Wednesday, September 12, Apple is expected to announce the latest iteration of the iPhone at their annual launch event. At Mixpanel, we can slice and dice trends data to gain insight into how end users interact with their iPhones. Here are . . .

We partnered with Braze to bring best-of-breed message targeting and analysis to our customers

Mixpanel Updates Sep 4 2018

We partnered with Braze to bring best-of-breed message targeting and analysis to our customers

We’re excited to announce our integration with one of the 2018 Gartner Magic Quadrant leaders in mobile marketing, Braze. Braze provides customers with cross-platform messaging automation that increases engagement and builds brand loyalty through timely, meaningful interactions. This integration will . . .

Our engineers’ commit histories show what working at Mixpanel is like

Data Aug 30 2018

Our engineers’ commit histories show what working at Mixpanel is like

A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a user can get to work answering whatever questions they have. So, when I found myself with a little time to . . .

How to develop and measure a user adoption strategy

Growth Aug 27 2018

How to develop and measure a user adoption strategy

User adoption, sometimes called onboarding, is the process by which new users become acclimated to a product or service and decide to keep using it. Users only adopt a product if it helps them achieve a goal of theirs—whether it’s . . .

Build more useful products with journey maps

Product Aug 27 2018

Build more useful products with journey maps

A user journey is a story about a customer or prospect as told from their perspective. It’s often depicted as the series of touch points they have with the business—starting when they first learn about the product and ending when . . .

Website marketing with a product mindset

Mixpanel Talent Aug 21 2018

Website marketing with a product mindset

Katie Herbst enjoys travel, accountability, and rigorous prioritization. What she does not enjoy: mustard, wasted time, and flip-flopping. Katie has a deep, abiding love for efficiency, and manages to embody a number of the traits used to describe seemingly mythical . . .

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