Growth  / Product Advice May 5 2019

Choosing product metrics that matter

I’m Fatih Koca, Director of Analytics Strategy at Mixpanel. I’m responsible for supporting our customers in developing their analytics strategies and improving data-informed decision making. One of the most common questions I receive is, “what are the right metrics to . . .

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13 must-measure UX metrics for healthtech

Data  / Innovators  / Product Advice May 4 2019

13 must-measure UX metrics for healthtech

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. Although the healthcare industry has been notoriously slow . . .

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Data  / Growth  / Innovators May 3 2019

4 Development Pitfalls to Avoid with an Agile Growth Strategy

Al Harnisch is the Vice President of Growth at Prolific Interactive. Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. He and his team have . . .

Why you’re better off exporting your data to Redshift Spectrum, instead of Redshift

Data  / Product Updates Apr 24 2019

Why you’re better off exporting your data to Redshift Spectrum, instead of Redshift

I’m a Software Engineer at Mixpanel, working on our data export pipeline. My focus is on making it as easy as possible to send the data you collect in Mixpanel, to your destination of choice. A couple of months ago, . . .

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

Customer Stories  / Growth Apr 18 2019

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

The story of television over the last thirty years is one of rapid, divergent evolution. From tubes to plasma to LED. Screens getting orders of magnitude larger and hung on our walls, and orders of magnitude smaller and slipped into . . .

How data informs design intuition

Grow & Tell  / Product Advice Apr 12 2019

How data informs design intuition

I’m Rakhi Parekh, a Senior Product Designer at Mixpanel, and I’m responsible for our product’s end-to-end user experience. Fundamentally, Mixpanel is a tool for answering questions about user behavior, and I help people find these answers as quickly as possible. . . .

The Anatomy of User Behavior

Data  / Growth Mar 21 2019

The Anatomy of User Behavior

Understanding how people use your product begins with tracking their actions It all starts with a single user taking a simple action: finding a video in a feed and tapping play, running a report in a business tool, navigating to . . .

Why a codeless implementation will let you down

Community Tips Mar 5 2019

Why a codeless implementation will let you down

Missing important data is one of the most frustrating things in analytics – because it prevents you from quickly getting the answers you need. Among the many reasons you might not have the data you need, two common issues stand . . .

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

Customer Stories Feb 13 2019

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

By 2015, Matthew Black was a veteran of the startup world. He’d founded two companies; one exited successfully (“a cool ride”), one didn’t (“a colossal failure”). He was ready for a new challenge. His plan, as he recounted to us . . .

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