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Mixpanel Updates Jul 25 2017
The growing opportunity for product analytics

In the first half of 2017, we opened two new offices: one in Salt Lake City, and our first international office in London. Across these offices and the others in San Francisco, New York, and Seattle, our team has grown . . .

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George Xing shares the data strategy behind Lyft’s explosive growth
Data  / Grow & Tell Aug 17 2017
George Xing shares the data strategy behind Lyft’s explosive growth

When it comes to talking data strategy, George Xing doesn’t mince words: “Data analysts do more than just produce ‘interesting insights.’’’ Companies should be able to measure the performance of their data and analytics teams quantitatively. Like any other employee, . . .

How Wistia used data to transform its customer acquisition strategy
Data  / Grow & Tell Aug 15 2017
How Wistia used data to transform its customer acquisition strategy

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, . . .

Damien Peters on how technical a product manager really needs to be
Product Advice Aug 3 2017
Damien Peters on how technical a product manager really needs to be

From the early days of Microsoft, where you couldn’t be a PM unless you coded, to Amazon, which puts MBAs above Computer Science majors, there’s no standard background for product people. But for thousands of sprints, the question has haunted . . .

How to spark transformation with data: Lyft, Zuora, & Mixpanel share top insights
Data Jul 31 2017
How to spark transformation with data: Lyft, Zuora, & Mixpanel share top insights

This recap originally appeared on Zuora’s blog and was written by Jayne Scuncio.  Moments of inspiration can be elusive, but for many companies across industries, data is the spark for transformations big and small. Whether it’s a burgeoning startup, non-profit, or . . .

HBO’s Silicon Valley on A.I. driven products: Not HotDog
Data  / Trends Jul 27 2017
HBO’s Silicon Valley on A.I. driven products: Not HotDog

This article was written by Tim Anglade and originally premiered on Hackernoon. Want to catch up on HBO’s Silicon Valley? You can watch all seasons of the show on the HBO GO & HBO Now apps.  The HBO show Silicon Valley released a real . . .

97% of users churn silently — here’s why
Product Jul 18 2017
97% of users churn silently — here’s why

Who are your app’s users? They’re people just like you and me. They have busy lives, friends, daily commutes, and when confronted with challenges, they prefer to avoid confrontation. It’s only natural. According to research by thinkJar, that’s why 25 . . .

The Ultimate Feedback Loop: Delighting users with behavior-based messaging
Jul 12 2017
The Ultimate Feedback Loop: Delighting users with behavior-based messaging

This post was written by Jason Martin, Director of Growth at Branch Messenger I’ve seen over time how difficult it can be to really understand your users’ behavior – whether that is through acquiring and nurturing leads on the web, driving app . . .

Cisco Spark’s data scientist on product analytics for developers
Community Tips  / Data Jul 6 2017
Cisco Spark’s data scientist on product analytics for developers

This article was written by Irzana Golding and first appeared on Medium. In my last article, I attempted to describe ways to use a standard behavioral analytics stack, like Mixpanel, to measure NLP bots. It should be noted that Mixpanel . . .

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