Grow & Tell  / Product Advice Apr 12 2019

How data informs design intuition

I’m Rakhi Parekh, a Senior Product Designer at Mixpanel, and I’m responsible for our product’s end-to-end user experience. Fundamentally, Mixpanel is a tool for answering questions about user behavior, and I help people find these answers as quickly as possible. . . .

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How TV Spielfilm uses data to stay ahead of the changing entertainment industry

Customer Stories  / Growth Apr 18 2019

How TV Spielfilm uses data to stay ahead of the changing entertainment industry

The story of television over the last thirty years is one of rapid, divergent evolution. From tubes to plasma to LED. Screens getting orders of magnitude larger and hung on our walls, and orders of magnitude smaller and slipped into . . .

The Anatomy of User Behavior

Data  / Growth Mar 21 2019

The Anatomy of User Behavior

Understanding how people use your product begins with tracking their actions It all starts with a single user taking a simple action: finding a video in a feed and tapping play, running a report in a business tool, navigating to . . .

Why a codeless implementation will let you down

Community Tips Mar 5 2019

Why a codeless implementation will let you down

Missing important data is one of the most frustrating things in analytics – because it prevents you from quickly getting the answers you need. Among the many reasons you might not have the data you need, two common issues stand . . .

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

Customer Stories Feb 13 2019

For Black Ops, a few chatbots created a reputation. Listening to customers made it a business.

By 2015, Matthew Black was a veteran of the startup world. He’d founded two companies; one exited successfully (“a cool ride”), one didn’t (“a colossal failure”). He was ready for a new challenge. His plan, as he recounted to us . . .

Save engineering time on your data warehouse pipeline

Data  / Product Updates Feb 5 2019

Save engineering time on your data warehouse pipeline

We’ve released a connector that sends data from Mixpanel to Amazon Redshift Spectrum, Google BigQuery, Snowflake, Google Cloud Storage and Amazon S3. In this post, we’ll outline how this can save you time and engineering resources, and why our customers call it . . .

How Skillshare did three months of data cleanup in one week

Customer Stories Jan 25 2019

How Skillshare did three months of data cleanup in one week

Skillshare is an online learning community for creators with classes covering forward-thinking topics in design, innovation, and entrepreneurship. They have millions of members that use their platform to learn cutting-edge skills, network with peers and discover new opportunities. That’s all . . .

How to use Mixpanel to drive your website KPIs

Growth  / Mixpanel Updates Jan 22 2019

How to use Mixpanel to drive your website KPIs

In my role as the Website Marketing Manager at Mixpanel, I am responsible for creating and maintaining a great user experience for our site visitors, while also supporting Mixpanel’s growth efforts by filling the sales pipeline with qualified leads. To . . .

Why we decided to retire our most popular report

Mixpanel Updates  / Product Updates Jan 14 2019

Why we decided to retire our most popular report

Today, Mixpanel says goodbye to Segmentation. Segmentation has been our most heavily used report since its release in late 2011, and until recently, it was the report that greeted users when they logged in. It answered literally millions (35.3 million, . . .

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