Mixpanel Updates Dec 21 2017

Mixpanel – GDPR Readiness

After years of comments and drafts, the European Union’s General Data Protection Regulation (“GDPR”), the most comprehensive privacy regulation of the last twenty years, will take effect on May 25, 2018. Helpful information about the GDPR can be found in . . .

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What is marketing analytics?

Community Tips May 24 2018

What is marketing analytics?

Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. Today, this is only possible or practical with the help of tools. Marketing analytics tools track the behaviors of individuals . . .

How codeSpark drives its subscription business with user analytics

Customer Stories  / Grow & Tell May 10 2018

How codeSpark drives its subscription business with user analytics

When codeSpark launched in 2014 they had one mission – to teach young children how to code by turning programming into play. But it wasn’t enough for the subscription-based education company to build a game that kids would love to play. codeSpark . . .

User segmentation: A guide to understanding your customers

Product May 9 2018

User segmentation: A guide to understanding your customers

User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users by region, language, or behavior. The better teams are at segmenting their users, the more personably they can treat each . . .

What video games have in common with Colonial Williamsburg

Data Apr 26 2018

What video games have in common with Colonial Williamsburg

Frank Rose has been writing about his twin passions: technology and entertainment for four decades now. With countless articles in The New York Times, Esquire, The New Yorker, Wired and more, books such as West of Eden on Steve Jobs’ expulsion from Apple, The Agency, . . .

Mixpanel support wants to know the question behind your question

Data Apr 24 2018

Mixpanel support wants to know the question behind your question

Ask Mixpanel support engineers about their life and work and a few things quickly become clear: 1) The support team takes data very seriously; 2) their new recruits are voracious learners; 3) most prefer to work with people who are . . .

Univision’s Tyla Mayo is over apps

Data Apr 19 2018

Univision’s Tyla Mayo is over apps

Tyla Mayo spent time at the Los Angeles Times and Fox before moving to Univision where she is now a Director Revenue Product Operations for the Fusion Media Group. She’s been immersed in the worlds of digital content, advertising and media products, . . .

The metrics that matter to media

Office Hours Apr 9 2018

The metrics that matter to media

Like a ship caught in a storm, the media and entertainment industry is a juggernaut adrift. Channels, devices, and audiences are all rapidly fragmenting and product and analytics teams are left wondering how to track it all. Which metrics should . . .

How AI can help us build the future we want–not the future we fear

Innovators Mar 29 2018

How AI can help us build the future we want–not the future we fear

If private companies are any indicator, some billionaires think AI is so dangerous that they are trying to escape to Mars. But there are other perspectives. Beneath all the doomsaying and dystopian science fiction, many of the smartest AI algorithms . . .

Women in data and product to watch in 2018

Innovators Mar 20 2018

Women in data and product to watch in 2018

What I treasure most about writing for The Signal–besides working with my lovely team–has been the opportunity to learn from the brilliant data and product people who have generously shared hard-won lessons with us. We only get to sit down with . . .

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