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Product & Growth Tips

The difference between BI and product analytics – and why you need both

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. These …

Adam Kinney Principal Product Manager at Mixpanel

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