Data Sep 11 2018

The iPhone: 2007-2018

With Apple’s next launch event coming up on September 12, now is a good time to look at several years’ worth of exclusive iPhone historical data in Mixpanel that shows how quickly users have been adopting these devices and operating . . .

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Build more satisfying products with usability testing

Product Oct 5 2018

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage to identify how users feel at every step to gain a deeper understanding of how they . . .

Introducing Flows

Mixpanel Updates Oct 5 2018

Introducing Flows

We’re excited to announce that Flows is now in open beta and available to all enterprise customers! Flows helps you visualize and explore all the different ways that users navigate your product, so you can drive them towards the optimal . . .

How and when to calculate statistical significance

Community Tips  / Data Oct 3 2018

How and when to calculate statistical significance

Luckily for marketers, there is no international statute against misrepresenting data in a business setting. If there were, many could be found guilty of such intolerable crimes as fuzzy math, data-dredging, and the particularly pernicious sin of p-hacking, the last . . .

Automatic Insights at Mixpanel: past, present and future

Mixpanel Updates  / Product Updates Sep 27 2018

Automatic Insights at Mixpanel: past, present and future

Two years ago, we realized that the number of new Mixpanel users who were sending us events to track had dropped 10%. We did some digging and saw that the open rate of our welcome email had also gone down . . .

How to use Benchmarks data to understand your users

Data Sep 26 2018

How to use Benchmarks data to understand your users

In the past year, we released a Product Benchmarks Report as well as two reports specifically focusing on Media & Entertainment and Financial Services. (Look for reports on Retail & E-commerce and SaaS in the not too distant future). We . . .

What is product management analytics?

Product Sep 21 2018

What is product management analytics?

Product management analytics can measure users’ needs so teams can build more effective products. This guide covers the data, metrics, and tactics teams need to generate insights and make informed decisions. Product analytics is a type of software that harvests . . .

Introducing Insights 2.0

Mixpanel Updates Sep 21 2018

Introducing Insights 2.0

Over the past few months, we have released a series of updates to our  Insights report. Some are big, some small, but they are all changes needed to drive their businesses forward.  Put together, they have turned Insights into one of . . .

13 graphs and 9 questions about the 2018 Apple launch

Data Sep 10 2018

13 graphs and 9 questions about the 2018 Apple launch

On Wednesday, September 12, Apple is expected to announce the latest iteration of the iPhone at their annual launch event. At Mixpanel, we can slice and dice trends data to gain insight into how end users interact with their iPhones. Here are . . .

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