on April 10, 2014
Ever since Mixpanel introduced Notifications , our customers have used it to run A/B tests on their own marketing and outreach efforts. And why wouldn’t they? Given how easy it is to conduct targeted outreach via email, SMS, push, and in-app notifications, A/B testing is a natural fit. So natural, in fact, that we decided to make it even easier, by building it right in.
With Mixpanel’s new A/B testing feature, you can send variations on a notification to see which one speaks best to your audience. As always, you can tie notifications to conversion events (or any event you please), which wi