Mixpanel Updates Dec 18 2018

A year ago, we realized our pricing wasn’t good for our customers. Here’s what we did.

It can be tough to take a step back and concede that something you’ve been doing for a decade isn’t good for your customers. We recently had to do that with our pricing. Since Mixpanel’s founding, we’ve charged for event . . .

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Why we decided to retire our most popular report

Mixpanel Updates  / Product Updates Jan 14 2019

Why we decided to retire our most popular report

Today, Mixpanel says goodbye to Segmentation. Segmentation has been our most heavily used report since its release in late 2011, and until recently, it was the report that greeted users when they logged in. It answered literally millions (35.3 million, . . .

Using cohorts to better understand & engage with your customers

Mixpanel Updates Jan 3 2019

Using cohorts to better understand & engage with your customers

Ruben Ugarte is the founder of Practico Analytics which helps software companies implement an analytics stack and tools like Mixpanel. You can learn more about his company and the work they do with Mixpanel at practicoanalytics.com/mixpanel. When it comes to . . .

Mixpanel 2018 Product Highlights

Product Updates Dec 18 2018

Mixpanel 2018 Product Highlights

We spent 2018 working hard to ship features that help you use Mixpanel most effectively, and launching programs that help keep us even more connected to our customers and partners. In case you missed them, we’re here to share some . . .

Our most popular posts from 2018

Mixpanel Updates Dec 17 2018

Our most popular posts from 2018

Here at Mixpanel, we pride ourselves on being data-informed. What that means is that we use data to inform our decisions but don’t mindlessly defer all of our thinking over to it. In the case of assessing what content performed . . .

How our engineers make Mixpanel faster and more reliable

Mixpanel Updates Dec 13 2018

How our engineers make Mixpanel faster and more reliable

One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so does the volume of data they want to analyze in order to build great products, and as those things scale . . .

What is Big Data Analytics?

Data Dec 11 2018

What is Big Data Analytics?

Companies use big data analytics to uncover new and exciting insights in large and varied datasets. It helps them forecast market trends, identify hidden correlations between data flows, and understand their customers’ preferences in fine detail. These analytical insights help . . .

What is predictive analytics?

Data Dec 4 2018

What is predictive analytics?

Companies use predictive analytics to forecast future events based on past data. It helps them mitigate risks and identify opportunities, such as estimating the lifetime value of customers (LTV or CLV) or planning for economic downturns. Predictive analytics involves data . . .

The simplest way to increase conversion

Data Nov 27 2018

The simplest way to increase conversion

The Mixpanel Retail & E-commerce Benchmarks Report is now publicly available. In it, you can find benchmarks that will show how average and elite products perform in key areas of product health such as usage, engagement, and retention. In this . . .

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