A year and a half ago, we tried to answer the age-old question: Why in the heck do people open emails? So, we analyzed a LOT of email subject lines (85,637 over the course of nearly four years, to be . . .
A year and a half ago, we tried to answer the age-old question: Why in the heck do people open emails? So, we analyzed a LOT of email subject lines (85,637 over the course of nearly four years, to be . . .
Tyla Mayo spent time at the Los Angeles Times and Fox before moving to Univision where she is now a Director Revenue Product Operations for the Fusion Media Group. She’s been immersed in the worlds of digital content, advertising and media products, . . .
Like a ship caught in a storm, the media and entertainment industry is a juggernaut adrift. Channels, devices, and audiences are all rapidly fragmenting and product and analytics teams are left wondering how to track it all. Which metrics should . . .
If private companies are any indicator, some billionaires think AI is so dangerous that they are trying to escape to Mars. But there are other perspectives. Beneath all the doomsaying and dystopian science fiction, many of the smartest AI algorithms . . .
What I treasure most about writing for The Signal–besides working with my lovely team–has been the opportunity to learn from the brilliant data and product people who have generously shared hard-won lessons with us. We only get to sit down with . . .
According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having deep product knowledge, however possessing the know-how to convert product speeds and feeds from technical jargon into plain English. There’s . . .
Many of us have come to expect that our favorite retailers, personal finance apps, media outlets, and social media platforms will treat us like individuals, predicting our preferences and anticipating our needs. To deliver these personalized experiences – and avoid . . .
Yardley Ip is the General Manager at Trulia, a Zillow Group brand, and co-founder of Women in Product, an organization that supports women builders and leaders in product through mentorship, events, and community-building. She joined us at our Women in . . .
Alpha Founder & CEO Thor Ernstsson’s career in tech started with a move from Iceland to Alabama, so suffice it to say he’s unafraid of taking risks. From there, he joined the startup scene, where he’s been for the past . . .
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