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How to use funnels

Mixpanel has an extremely powerful tool for creating and viewing funnels. A
funnel is simply a sequence of events. Once you have created a funnel, you can
track the conversion rate of people that go from one event to the next in your
sequence. Mixpanel also lets you filter each stage by properties to finely
control the types of events you want in your funnel.

In this post, we’ll show you how to do all this with Mixpanel.

1. You can find funnels by clicking on the funnel icon on the left hand

side:

Once here, you can click the dropdown to view and edit funnels you already
have, or to create a new one. Click on ‘Create a funnel’ to do exactly that.

1. Defining your funnel

You should see a screen similar to the following:

Funnel creation screen

At the top, type in a name for the funnel you want to create. Then, click on
the input box for each step to see all your events. You can select an event by
clicking on it directly, or begin typing in the input box to filter. Once you
have selected an event, you can click on the right arrow if you want to add an
additional condition on this event in your funnel. To add another step, simply
click the ‘Add step’ button on the right hand side.

In our example above, we have created a funnel to track conversions from
viewing our homepage, to viewing our signup page, to actually signing up. In
addition, we only care about homepage views that came from a search keyword of
‘mixpanel.’ This powerful filtering gives you an incredible amount of control
over what you want to see in your funnel.

Finally, hit continue to create your funnel.

Understanding your funnel

Now you should see a screen similar to the following. At the bottom, you
should see tabs for all the steps you defined. Above them, you should see a
graph containing the number of people that made it to each step in your funnel
for the date range. In our example, 3,686 people viewed our homepage, and 378
of them viewed the signup page after that from September 23rd to September
30th.

You can view data for different dates by simply clicking on the date widget.
Clicking on an arrow will show you a graph of how the conversion rate between
those two steps has changed in the past. This can help you determine whether
changes you make are actually boosting the number of users that are getting
through your funnel.

You can also click on a tab to see specific details about that step.

This lets you see additional information, such as the median time it took
users to go from the last step to this one. Below this, you can also see the
trend of the conversion rate from the very first step to the currently one.
This will help you track whether changes you make are increasing the overall
conversion rate to each step.

We also let you segment each step. By selecting a property from the dropdown
menu, we divide up all the users that made it to the selected step by that
property. This can help you determine whether there are groups of users that
are better or worse at converting to the next step, or what types of users you
should focus on in increasing conversion.

Remember that our funnels are completely retroactive. If you have already been
sending us events, you can already build funnels using them. There isn’t any
additional configuration that you have to do, or additional data that you have
to send us.

Feel free to contact us at support@mixpanel.com
if you have any questions.

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