Insights are just the start

For the past three years, we have been building the most advanced analytics product for mobile and web, with a goal of helping cutting edge companies gain insights that will grow their business. The response has been phenomenal. Today Mixpanel has more than 580 mobile and web companies analyzing 6.2 billion actions every month to understand how their combined 27 million customers use their products.

Data is great, but we know smart businesses don'’t stop when they gain insights from data. We are not going to stop either. Today we’re excited to announce a new way for businesses to act on the insights they gain from their data by communicating with their customers.

Until now it’'s been too complex, and too time-consuming for companies to connect with their users in a personal and meaningful way. So, they'’re reduced to blanketing their customers with the same communication instead of tailoring their messages to their different customer segments. The result is consumers get too many emails from companies that are just not relevant to them--so they tune out.

For example, the developer of a game app could want to notify its users who beat every level that new levels have been added. Without Mixpanel Engage, the developer would have to send emails to everyone who uses the app, even those who have not completed the game or have stopped playing altogether. Or to get a more targeted list, they’d have an engineer run a one-time query for all users that have beat all levels, generate a list and then send a one-off email to each of those users. This time consuming approach results in a list that is out of date five minutes after it is created.

We are squarely aiming to solve this problem with the launch of Mixpanel Engage.

Engage marries data driven insights with easy-to-automate notifications that are different because they are relevant. Simply put, Engage lets businesses target the right message, at the right time, to the right customers – via emails or push notifications. It’s not about sending more messages to customers, it’s about making those messages more relevant. We also give companies the ability to directly measure the exact impact of their marketing, instead of relying on open rates that tell a very limited story.

The flexible targeting available in Engage, combined with the ability to automate and schedule notifications, optimizes the relevancy of the message, which increases user retention and loyalty. Now that game developer can specifically target its fans immediately after they conquer the last level. A fashion app can let fans of a specific designer know their new line is available. And a travel site can notify their users that have only searched for flights, that they also can search for hotels.

In a world of thousands of apps and websites competing for users’ attention, Engage will help companies stand out from the pack, and grow their business. And for consumers, it means they’ll have a better experience, that feels tailored to them.

We’re excited for our People Analytics users to start using Engage today for no additional charge. We’ll continue to refine and hone the product based on feedback from our customers, and we plan on building additional features and functionality, including potentially integrating third party marketing automation companies into the product.

Our mission is to help the world analyze, learn from and act on the data that matters most and we’re just getting started.

Now you can hide events and properties

Keep stale event and property names out of your dropdowns. Mixpanel has long offered you the ability to hide events that you've decided are irrelevant or maybe just were typos from the very beginning. We’ve recently extended this functionality to let you also clean up the list of properties that you see when segmenting reports or creating custom events. Say your application tracked an an event called "ate" with integer property called "tomatos". Later you decided to fix the pluralization of this property name and renamed it "tomatoes". Even though you stopped sending events with the "tomatos" property, you'd still see entries for both “tomatos” and “tomatoes” in the dropdown list of properties on your segmentation report. By marking the property name "tomatos" as hidden , you can keep it from showing up in this dropdown and any other dropdown that lists properties. How to h...

XO Group democratizes data to build a better product

XO Group Inc., parent company of The Knot, The Nest, and The Bump, democratizes data across their data science, product, and marketing teams to build a better product. Planning a wedding, cohabiting with your significant other, or expecting a newborn? If so, chances are you’ve already discovered XO Group. With The Knot , The Nest , and The Bump , XO Group brands help make these important lifetime milestones stress-free and enjoyable. XO Group has always emphasized the importance of analytics to ensure their apps continually provide the best user experience. As a leading lifestyle brand, XO Group has a very savvy development team, but this did not necessarily make choosing an analytics strategy an easier decision. As XO Group grew, they found clunky commerce focused analytics tools were not agile enough to provide instant insight to the team. As XO Group continuously expa...

Community Tip: Session length tracking

This Community Tip will explore the utility of session length tracking and describe how to add this metric to your iOS, Android, or JavaScript app. Mixpanel's Engagement Analytics is designed as an event-driven tracking tool for drawing actionable insights from your users' engagement. Traditionally, businesses tracked session lengths as a proxy for user engagement. As you get started with your Mixpanel implementation, you will notice that Mixpanel does not include a default built-in session calculation. Instead, we encourage you to focus on the actions that constitute engaged usage of your application, site, or other web-connected widget. For most businesses, session length is not the best proxy for engagement, but for some, session length is the best proxy. This Community Tip will describe the implementation of session length tracking in our client-side libraries. Additionally, w...

Join us for Office Hours with Cozi & learn how to evolve user experience

Come join us for Office Hours in San Francisco where Tara Pugh, Product Owner at Cozi, will take us through: Evolving user experience with small, data-driven steps — Thursday, June 25, 2015 What it's about For an evolving product, the path to achieving big things looks like this: make a series of small steps, each in the right direction. But where to focus? How do you know if you're headed the right way? Why not make giant leaps? Tara Pugh, Product Owner and user experience program manager at Cozi will describe an iterative, data-driven framework for product development. Tara will outline the approach Cozi uses to optimize important flows and touchpoints using Mixpanel and provide examples of tangible improvements to user experience across mobile, web, and email. Questions about your integration? Need help interpreting the story behind your data? Just want to talk analy...

Community Tip: Naming conventions to stay organized

This Community Tip will describe some useful naming conventions to organize events, properties, reports, and campaigns. Add prefixes to separate product components As your application matures, different teams may be accessing the same Mixpanel project to analyze completely different product and process-oriented user-behavior. This shared studying of a project can very well increase the complexity in reporting, as your Mixpanel implementation accommodates tracking of all products and processes within your application. This can lead to an increase in the number of events and properties deployed to capture key metrics and granularity of data. Using prefixes offers you and your team an invaluable way to distinguish different types of metrics for easy recognition and usage across your teams while maintaining a comprehensive and granular tracking scheme. Prefixes such as "Billing -" a...

Community Tip: Guide to Exporting Mixpanel Data

This Community Tip walks developers through the Mixpanel APIs for raw data and tips to set up an ETL (Extract, Transform and Load) configuration for both Event and People data. Exporting your Mixpanel data can serve a number of purposes whether you simply wish to use the data for raw analysis purposes, store a local copy in your own internal datastore, or pipe the data to another service. API Endpoints for raw Event and People data Mixpanel provides powerful processed API endpoints which provide the formatted Event data you see within the various Mixpanel reports like Segmentation, Funnels, and Retention. These endpoints query your raw data for insight analysis, but do not return the raw data you send to Mixpanel. The raw export API provides a full export of your raw project data so that you can utilize this data for purposes outside of Mixpanel. Instead of returning the nu...

Updated Live View: A more powerful tool to help you debug and integrate Mixpanel

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Community Tip: Personalizing Mixpanel Email Notifications

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Date property filters: Custom cohortize your events

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