Data Snapshot: Mobile World Congress
This week the mobile industry took over the city of Barcelona, Spain for Mobile World Congress 2013. This conference gathers more than 50,000 people who work in the mobile industry and they all bring their devices with them. So this week we took a quick look at how mobile activity in Barcelona changed from the week before the event to this week, specifically focusing on Sunday, February 17 – Tuesday, February 19 compared to Sunday, February 23 – Tuesday, February 26.
While it was not surprising that mobile activity in Barcelona almost doubled during MWC, the change in activity on the OS and device manufacturer level was interesting. In the three day window the week before MWC, Barcelona was predominantly an Android town. 85% of mobile activity happened on devices running the Android OS and only 14% of mobile activity happened on iOS devices. But this mix changed during the week of MWC. From Sunday, February 23 – Tuesday, February 26, 53% of mobile activity in Barcelona happened on devices running the Android OS and iOS devices generated 46% of mobile activity.
A number of device manufacturers make devices running the Android OS, so we also took a look at the how the levels of activity changed on the manufacturer level during the week of MWC. In Barcelona on Sunday, February 17 – Tuesday, February 19 the most activity on Android OS devices came from Samsung smartphones with 62%, followed by Sony Ericsson with 17%, LGE with 13% and HTC with 6%. Compare this to activity in Barcelona on Sunday, February 23 – Tuesday, February 26 in Barcelona where 58% of Android OS activity happened on Samsung devices, followed by Acer with 32% and HTC, Sony Ericsson, LGE with devices from each generated less than 5% of total activity.
Here’s to another great MWC.