XO Group Inc., parent company of The Knot, The Nest, and The Bump, democratizes data across their data science, product, and marketing teams to build a better product.
Planning a wedding, cohabiting with your significant other, or expecting a newborn? If so, chances are you’ve already discovered XO Group. With The Knot , The Nest , and The Bump , XO Group brands help make these important lifetime milestones stress-free and enjoyable.
XO Group has always emphasized the importance of analytics to ensure their apps continually provide the best user experience. As a leading lifestyle brand, XO Group has a very savvy development team, but this did not necessarily make choosing an analytics strategy an easier decision. As XO Group grew, they found clunky commerce focused analytics tools were not agile enough to provide instant insight to the team.
As XO Group continuously expa...
June 29, 2015