This is a guest blog post by Derek, Fleksy's Head of Product Marketing
I have a confession: there was a time when data and I didn’t get along.
I’m a brand marketing guy at heart, and my data-related technical skills are limited. Luckily, I have pretty good instincts. For years, I often viewed heavy data-diving as an aggravating drain on my time. Interpreting data? No problem. Manipulating it? Big problem.
I would spend hours slicing data on Google Analytics, Flurry or other tools in every way possible, but more often than not I couldn’t find the key insight I really wanted. The only way I could extract meaningful insights was to task a database engineer/analyst to manipulate raw data to fit my needs. If I needed to make a quick decision, I had no choice but to trust my gut.
At Fleksy, we’re building the fastest and most fun keyboard app in the world, and we’re iterating rap...
January 15, 2015