This Community Tip will revisit analyzing user behavior according to the AARRR analytics framework . By using Mixpanel to measure and iterate on the customer lifecycle, you can measure how business and product decisions independently affect acquisitions, activations, retention, revenue, and referrals.
Please note this this Community Tip will focus solely on our Engagement reports; if you’re interested in learning how to apply the same AARRR framework for People notifications, check out our AARRR! for People Community Tip !
Making decisions without data leaves us in the dark, guessing as to whether or not we’ve optimized our site or app. When one is faced with data overload, it can be difficult to get through the noise and find the most impactful insights, which means lost time, lost efficiency, and potentially frustration.
Dave McClure advocates for lean metrics with his Sta...
September 28, 2015