Super Properties give you the power to cohortize user actions by descriptions of your users. This Community Tip lists many useful super properties by industry or focus, and describes how to implement super properties with any of Mixpanel’s client-side SDKs.
What is a Super Property?
Generally, Super Properties are things you know about the user rather than about a specific event - for example, the age, gender, advertising source, or initial referrer.
To make things easier, you can register these properties as super properties. If you tell us just once that these properties are important, we will automatically include them with all events sent. Super properties are stored in a browser cookie or local storage, and will persist between visits to your site ...
March 16, 2015