Gett is revolutionizing the taxi experience for both consumers and drivers by reducing the time to value of getting a taxi or black car. Gett uses Mixpanel’s event based Engagement Analytics and actionable People Analytics to help make product decisions and reach their customers on both their iOS and Android apps. The app is already up and running in 32 cities globally including New York, London, Edinburgh, Manchester, Birmingham, Glasgow, Moscow, St. Petersburg, Jerusalem, and Tel Aviv.
In peeling back multiple layers of this Mixpanel Customer Story, we spoke with Gett's Anatoly Volovik, Product Manager, and Libby Alpert, Global Marketing Operations, about their experiences using Mixpanel. Areas of focus include features such as 1) Funnels 2) Retention 3) A/B Testing and 4) Notifications. What we quickly realized was that not only are they using these Mixpanel features, but they ...
May 20, 2015