Stop Guessing and Start Asking with Surveys

Companies analyze their data to learn how people use their product, but there are times when they can’t pinpoint exactly why people take certain actions or don’t. So they are left guessing.

This is where customer surveys come in. Companies send out surveys to help them better understand the people using their product. But the traditional route of sending a survey via a link in an email that takes people to a web form leaves much to be desired, especially for mobile applications that want to engage a specific group of people while they are in their app.

Today we are launching Mixpanel Surveys to make it easy to ask your customers a question and for them to answer it. Now anyone in your company can quickly create, target, and send beautiful mobile surveys directly to the people using your app while they are using your app.

We’'ve done all the technical work to build a powerful in-app survey tool that’s designed just for mobile apps. Now in five minutes anyone on your team can create and publish a custom survey aimed at precisely the right group of people – decreasing blind blanketing, improving the customer experience and increasing the likelihood of a survey being answered.

Simply think of the right question or questions. For example, if a group of customers has not finished a level in your game, you can ask only those customers why. Or if people using your app in a specific city are spending less, you can ask just those people why.

Then decide who you want to ask. You can segment your customers by any of the actions or properties that you collect in Mixpanel. Mixpanel’s precise targeting lets you ask the right question to exactly the right group of people.

Now you can start analyzing the results. You’'ll get to see the survey results as soon as your customers answer your questions. For open ended questions, we’ll help you analyze responses in aggregate or let you dive deep into each individual response. Either way, you'’ll have data to prove your point and make your app better.

We’'ve made mobile surveys light, fast, easy and beautiful so that your users may actually enjoy completing them. This engagement can lead to higher response rates and more accurate subjective feedback you can use for your business decision-making.

Are your users not coming back to play after level 11 of your game? Ask them if it’s because there are bugs, or if the level is too difficult. Are consumers adding items to their cart in your shopping app, but not buying anything? Use Surveys to see what’s keeping them from purchasing. Or are you just curious about what your users’ favorite feature is? You can ask that too.

Mixpanel Surveys is a part of our People analytics product. So Mixpanel customers with existing people plans can start using Surveys in their iPhone apps as they update to the latest version of our SDK. We are already working to expand it to Android apps and iPad apps in the near future.

For more information on Mixpanel Surveys, click here.

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