Big spikes in eCommerce activity Thanksgiving weekend
The late nights were the biggest eCommerce activity surprise this long holiday weekend. However, biggest spikes in week-over-week activity levels took place when you'd expect less shopping and more sleeping. On Thursday, Nov. 28 activity spiked 190% over the previous week at 1am and again at 11pm with a big spike of almost 140% over the previous week. Saturday's week-over-week high happened at 1am with a 121% increase in activity.
On Wednesday eCommerce activity was consistently higher than the previous week. But activity on Wednesday really took off starting at 10am with a 65% week-over-week increase. On Thanksgiving, people must have been preparing food with one hand and doing some shopping--or browsing at least--with the other. On Thursday at 11am when we saw an almost 88% increase in activity compared to the previous week.
Black Friday did not disappoint in terms of consumer activity. The entire day had higher levels of activity than the previous Friday. But the big high points for Friday were:
Biggest week-over-week spike: 64% at 10am
Activity high point: 7pm with an almost 40% week-over-week increase in activity