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Mixpanel + App Links: Understand how your users get to your app

Suhail Doshi

App Links

If you haven’t learned about App Links yet, it’s very simple: App Links brings the power of linking to things on the web to mobile by enabling a standard way of doing app-to-app linking on iOS, Android, and Windows Phone.

Starting today, the Mixpanel SDKs for both iOS and Android support App Links to do two extremely important things: we can measure and track when people engage with other apps that link out to your mobile app and we can tell you where they came from. As App Links becomes more standardized across applications on mobile, we’ll be able to automatically figure out how your app is getting traffic and distribution. On the web, referral links make this easy, but until today, getting this data on mobile has been extremely difficult.

To get started, simply install or update your iOS and Android SDKs for Mixpanel:

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