Inside Mixpanel

Retention: Compare segments and see who is addicted

We’ve been listening to customers and have launched two huge improvements for Retention. First, you will now be able to compare segments against one another (versions of your app, an a/b test, or features in your product). Second, you’ll be able to see how addicted users are to your application.

Of the two improvements, being able to segment retention is the one we’re most proud of because you’ll be able to segment any retention report by the properties sent along with the event used to build the report. If you want to compare how new users are retained with first time retention, you’ll be able to choose which of the two events you wish to segment on.

For example, this will allow you to see if retention is better in one country or another after releasing a new feature.

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In addition to adding segmentation across all retention reports, we have also introduced an entirely new way to look at user retention: addiction. The new addiction report allows you to monitor the frequency
at which users engage with your product over the course of a day, week or month. Now you could, for example, look at which months of the year users are more “addicted” to using your product, meaning that they are coming back to use it more days during the month.

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Or, say your company releases a new game and you want to know how many users come back to play the game at least 4 times a day. With the new addiction report this is as easy as a few clicks of a mouse.

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