Tara Pugh, product owner of Cozi, stopped by our June Office Hours to explain the process for improving their UX through many small, data-driven steps.
Cozi helps bring order to the chaos of modern family life with an app that gets the entire family on the same page with shared calendars, to-do lists, and shopping lists.
Digging into their conversion funnel data with Mixpanel, they identified opportunities to improve user experience by streamlining the account creation flow.
Testing hypothesis after hypothesis, Tara and the team at Cozi were able to incorporate bits of learning into the flow: lighter background, different calls to action, pre-populating name and email forms. No single change resulted in a huge increase in conversions, but all together, the improvements raised the signup completion rate from 55% to 76%—a 38% increase.
Check out Tara’s talk for all the details and dive into the Office Hours archives with talks from product and marketing leaders at companies like Uber, Airbnb, and Venmo.
Then register for our next Office Hours, on July 29, when Vandan Parikh, Director of Product Management at Capital One and former Product Lead for Flickr at Yahoo, will detail the goals, principles, and environments necessary for you to successfully bring actionable analytics into your company.