Community Tip: Benefits & Best Practices for Cross-platform Apps

In this Community Tip, we highlight the benefits and best practices for accommodating all of your varied products, environments, and platforms under a single Mixpanel project. Using this guide, your team can decide how to best track your cross-platform app data within Mixpanel. If you're one of the many users working with cross-platform apps, you may have wondered whether it's best to combine everything into one Mixpanel project or split everything up and analyze it separately. We've found that creating separate Development and Production projects to avoid cluttering your Production data is a great best practice, but the question of what to do with cross-platform Production apps is a matter of preference. The good news: Mixpanel is flexible enough to handle cross-platform scenarios in any configuration you'd like to implement. The choice is yours, and each approach comes with its...

Introducing Codeless Mobile Analytics

Tracking how users are interacting with your app just got easier. Now you can get Mixpanel's advanced mobile analytics without writing a line of code. Let's face it, everyone's dealing with limited developer resources. If you've got to add a tracking request to the growing queue of dev needs, it'll probably take some time. With Codeless Mobile Analytics , you can focus your development time on what matters - making your app better. With a simple point and click setup, Codeless makes tracking events a breeze. Want to know if people are using a new feature? Skipping that tutorial? Changing a setting? After you've installed the Mixpanel SDK you can just fire up Codeless Mobile Analytics (it's that icon on the bottom of your sidebar). Select your platform - iOS or Android. Then connect to your app using either a phone or an emulator. That's it. From right there in your bro...

How Cozi got a 38% increase in signup completion

Tara Pugh, product owner of Cozi, stopped by our June Office Hours to explain the process for improving their UX through many small, data-driven steps. Cozi helps bring order to the chaos of modern family life with an app that gets the entire family on the same page with shared calendars, to-do lists, and shopping lists. Digging into their conversion funnel data with Mixpanel, they identified opportunities to improve user experience by streamlining the account creation flow. Testing hypothesis after hypothesis, Tara and the team at Cozi were able to incorporate bits of learning into the flow: lighter background, different calls to action, pre-populating name and email forms. No single change resulted in a huge increase in conversions, but all together, the improvements raised the signup completion rate from 55% to 76%—a 38% increase. Check out Tara's talk for all th...

Join us for Office Hours with Vandan Parikh (Product @ Capital One) & learn how to translate data into actions

Come join us for Office Hours in San Francisco where Vandan Parikh, Director of Product Management at Capital One, will take us through: Getting from information to action — Wednesday, July 29, 2015 What it's about Whether you are a product manager, growth hacker, data scientist, marketer, engineer, or founder, your role increasingly relies on turning data into action. The capacity to make this transformation consistently will determine the success of your team, product, and ultimately, your company. Vandan Parikh, Director of Product Management at Capital One and formerly Product Lead for Flickr at Yahoo, has developed tactics and strategies to create data-driven action and incredible success. Don't miss Mixpanel's Office Hours on July 29th when Vandan will detail the goals, principles, and environments necessary for you to bring actionable analytics into your company su...

AARRR! for People: Using Mixpanel Notifications to Grow your Business

This Community Tip will describe how to utilize Mixpanel notifications to engage users according to the AARRR analytics framework . By sending targeted notifications throughout the customer lifecycle, you can independently increase acquisitions, activations, retention, revenue, and referrals. Mixpanel Notifications are powerful tools for engaging with your user base. Through targeted push, email, SMS, and in-app messages, you can deliver effective calls to action to targeted groups of users. To determine who receives what call to action, Mixpanel uses targeting based off of people properties . There’s nothing worse than having a great call to action, but not having the right people properties to target the right group of users. This post will cover all of the tips and tricks you need to create effective campaigns throughout your user's lifecycle with Mixpanel notifications. We...

Community Tip: How to keep properties consistent across client and server libraries

To unlock the full power of Mixpanel reporting when using multiple integration libraries, super properties should be maintained across each Mixpanel library. In this Community Tip we discuss how to pass data from the client-side to your server for custom super properties and Mixpanel's default client-side properties. Passing custom super properties As a refresher, super properties are client-side properties that are automatically attached to every event that a user sends to your Mixpanel project. Super properties make working with Mixpanel data much more convenient because you can create custom global properties that are omnipresent on all of your events. These super properties will be attached to each and every event provided the memory location (cookies in a browser, device memory in a mobile phone) of the super properties is not cleared. However, since custom super properties ...

Now you can hide events and properties

Keep stale event and property names out of your dropdowns. Mixpanel has long offered you the ability to hide events that you've decided are irrelevant or maybe just were typos from the very beginning. We’ve recently extended this functionality to let you also clean up the list of properties that you see when segmenting reports or creating custom events. Say your application tracked an an event called "ate" with integer property called "tomatos". Later you decided to fix the pluralization of this property name and renamed it "tomatoes". Even though you stopped sending events with the "tomatos" property, you'd still see entries for both “tomatos” and “tomatoes” in the dropdown list of properties on your segmentation report. By marking the property name "tomatos" as hidden , you can keep it from showing up in this dropdown and any other dropdown that lists properties. How to h...

XO Group democratizes data to build a better product

XO Group Inc., parent company of The Knot, The Nest, and The Bump, democratizes data across their data science, product, and marketing teams to build a better product. Planning a wedding, cohabiting with your significant other, or expecting a newborn? If so, chances are you’ve already discovered XO Group. With The Knot , The Nest , and The Bump , XO Group brands help make these important lifetime milestones stress-free and enjoyable. XO Group has always emphasized the importance of analytics to ensure their apps continually provide the best user experience. As a leading lifestyle brand, XO Group has a very savvy development team, but this did not necessarily make choosing an analytics strategy an easier decision. As XO Group grew, they found clunky commerce focused analytics tools were not agile enough to provide instant insight to the team. As XO Group continuously expa...

Community Tip: Session length tracking

This Community Tip will explore the utility of session length tracking and describe how to add this metric to your iOS, Android, or JavaScript app. Mixpanel's Engagement Analytics is designed as an event-driven tracking tool for drawing actionable insights from your users' engagement. Traditionally, businesses tracked session lengths as a proxy for user engagement. As you get started with your Mixpanel implementation, you will notice that Mixpanel does not include a default built-in session calculation. Instead, we encourage you to focus on the actions that constitute engaged usage of your application, site, or other web-connected widget. For most businesses, session length is not the best proxy for engagement, but for some, session length is the best proxy. This Community Tip will describe the implementation of session length tracking in our client-side libraries. Additionally, w...