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Product Jun 6 2017
A succinct guide to machine learning for product managers

Neal Lathia recently ran a session at Skyscanner that aimed to cover machine learning from a non-technical, product-centric perspective. Here's what he taught his company.

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Vox Media’s Heather Savatta on shifting gears from sales to product management
Product Jun 1 2017
Vox Media’s Heather Savatta on shifting gears from sales to product management

When I saw that Heather Savatta downloaded our How technical should product managers be? report, I reached out to to see if she’d be interested in being feature story on The Signal. As the lead product manager for advertising products . . .

From Apple to Zillow: What good product retention really looks like
Product May 16 2017
From Apple to Zillow: What good product retention really looks like

This is an excerpt from Sean Ellis and Morgan Brown’s latest book Hacking Growth, the definitive playbook on building and growing businesses from two Silicon Valley pioneers. To read the entire book, buy it here. Legendary business expert Peter Drucker . . .

Cisco’s data scientist explains how to measure bots with Mixpanel
Community Tips May 11 2017
Cisco’s data scientist explains how to measure bots with Mixpanel

In a series of posts, Irzana Golding, data scientist from Cisco, will give a brief tour on the novel uses of Mixpanel, plus a few tips on getting the most from the tool. This article was written by Irzana Golding.  . . .

Analytics in the enterprise: How The Department of No can say yes
Data May 9 2017
Analytics in the enterprise: How The Department of No can say yes

Raise your hand if you think what you’re doing in data is actually aligned with the needs of the business. On a good day, a third of the hands in the audience shoot up. By most measures, 33% is pretty . . .

How the United Nations built (and measured) its data marketplace
Data May 4 2017
How the United Nations built (and measured) its data marketplace

“When I was living in Ethiopia and Eritrea, there were times where I’d be in my tent in the middle of the night inputting data into Excel. Or sometimes I would have to iron old maps flat in order to . . .

NFL by the numbers: Does the run really set up the pass?
Data Apr 28 2017
NFL by the numbers: Does the run really set up the pass?

The first round of the 2017 NFL Draft is in the books. Imagine yourself in the shoes of an NFL team’s General Manager. Your objective for the upcoming season is clear: win as many games as possible. How? By assembling . . .

Analytics on offense: How to build a data strategy
Apr 27 2017
Analytics on offense: How to build a data strategy

A big Wall Street bank’s Chief Digital Officer and an analytics thought leader walk into a bar. The analytics person says, “So, tell me about your data strategy.” The CDO nods. After some careful consideration, he replies, “Yeah, we still . . .

What’s better than an aha moment? Mixpanel’s machine learning team found out
Product Apr 13 2017
What’s better than an aha moment? Mixpanel’s machine learning team found out

The aha moment is a mythic point in a product’s life when users stop being wary and start becoming addicted. In Facebook’s salad days, the company “figured out” that if they could compel users to make seven friends in 10 . . .

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