Product Analytics

8 product analytics examples

Product analytics uses product and user behavior data to optimize or iterate on digital product’s design and function. Product analytics …

Product Foundations

Camera On: Mixpanel’s Mark Johnson

This is Camera On, where digital builders call in to show us their workspaces and the stuff in them that …

Product Foundations

Modern marketing analytics: Understanding the full user journey

In this guide, we want to help you think strategically about the role of marketing analytics within your team and your organization as a whole. We want you to stop chasing numbers that don’t matter and focus on full user journey metrics that truly measure the impact of marketing.

Product Analytics

Funnel analysis: Find conversion problems

Whether you’re trying to measure how effectively you’re acquiring users or trying to make sense of in-product user journeys, funnel analysis is a cornerstone of understanding campaign performance and product health.

But before we get ahead of ourselves, let’s take a look at what funnel analysis even is and how Mixpanel can help you make the most of it.

Product Foundations

Cookies, GDPR in product analytics strategy

Collection and use of personal data is core to product analytics, and data protection should feature prominently in designing any …

Inside Mixpanel

Less, but better: how focusing on UX helped us triple NPS in 18 months

Sometimes, the simplest path is the best path forward. With a renewed focus on our core user experience, we saw our …

Inside Mixpanel Product Analytics

Freshpaint codeless implementation

Product analytics tools help teams understand mission-critical metrics so they can transform data into actionable insights that improve the user …

Product Foundations Product Metrics

Chasing (and finding) product-market fit

Table of ContentsThe problem with defining product-market fitIn search of quantitative indicators of product-market fit6 things about measuring product-market fit1. …

Product Analytics Product Metrics

Data sophistication with user growth

As Head of Data Science, Digital Ventures at Viacom18 Media—a Mumbai-based joint venture between ViacomCBS and Network18 and one of …

Inside Mixpanel

The most popular product upgrades

Here at Mixpanel, we aim to listen to our customers just as we encourage you to listen to yours. That’s …

Inside Mixpanel

Mixpanel Collective Technology Partner Program

Continuously delivering digital products and experiences that users love is no easy task. It requires breaking data out of silos …

Product Foundations

Simpson’s paradox and segmenting data

There’s no debating that data is essential for creating an effective product strategy. And yet, many fail to account for …

Product Analytics

Product usage data = unlocking user insights

Today’s digital economy relies heavily on software products that make generating and collecting data easier than ever before. In fact, …

Popular Topics

6 Steps to become a Mixpanel expert

Select an event Step one is easy. Go to Insights in your project and select an event.  Remember that an event is …

Inside Mixpanel

The behaviors that drive customer love

Even in pre-COVID-19 times, it’s been held as dogma that loyal users are the core of any SaaS business. But …

Product Foundations

Product Managers can be more data-informed

For today’s post, we spoke with Rohit Gossain, who has held multiple product management and data science roles over the …

Product Analytics

2020 state of product analytics

Sophisticated product teams that are able to merge business needs, user feedback and business objectives—all while proving ROI— are a …

Product Foundations

Using data for successful decision making

When presented with dozens of options to serve the needs of users and stakeholders, product managers are uniquely empowered to …