Marketing Leader, Ex-Buffer and Codecademy
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How I treat my creative copy like a product—using data
Product Analytics

How I treat my creative copy like a product—using data

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re now ready to… write copy.  If you think I’m being extreme, just wait until you read the rest of this post. …
Ashley Hockney Marketing Leader, Ex-Buffer and Codecademy
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