Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because the only way to combat bias, a big enemy of data work, is to be consciously aware of the attachments …
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I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …
Stickiness is an extremely popular engagement metric. It’s used by product managers to make roadmap decisions, and it's cherished by …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and …
I’m willing to say it: The advent of metrics-based product development is a miracle of the software age. Metrics allow …
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points …
When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with …
Engineers are always looking for ways to differentiate themselves. Not only can niche expertise lock down employability, but it can …
SwiftUI is groundbreaking in its capacity for enabling well-architected, concisely defined, and highly readable UI code. So the last thing we …
You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but …
Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it …