Mixpanel Team, Author at Mixpanel

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Return on Ad Spend

Return on ad spend (ROAS) is a common term used in marketing and advertising, but it can be used across all industries that spend on ads. It’s a metric that states the amount earned for every dollar spent on advertising. Return …

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Inside Mixpanel

How we’re building product analytics that everyone can trust, use, and afford

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Meet Mixpanel Boards: a better way to collaborate

Inside Mixpanel

Introducing Mixpanel’s Company KPIs Dashboard template

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The product data VCs want to see before investing in your startup

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Project Manager

A Project Manager’s Primary Role The primary role of a project manager (PM) is to keep projects on schedule and under …

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Product Team

A product team is a cross-functional entity. Heading or leading the team is a project manager (PM) who oversees strategy …

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User Onboarding Metrics

Every customer touchpoint provides you with insights about your product. By collecting user onboarding metrics, companies can develop actionable insights …

Mixpanel Team
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Heat Map

Heat Map Overview In an analog form, heat maps have been around for a long time. In the late 1800s, officials …

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What is a growth team?

Who needs a growth team? Most businesses don’t have the luxury of focusing on building features forever. At some point, they …

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Bounce Rate

Bounce rate is a term used to analyze web traffic. It’s the percentage of visitors who go to a website …

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Product Metrics
Metrics that matter to AdStage

Ad networks like Google and Facebook are just as byzantine as they are powerful. And paid marketers are often at …

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Prescriptive Analytics

After using predictive analytics to determine what could happen based on data trends, the next step is to figure out …

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Product Foundations
Women in product management you should be following

Latest studies note that women and minorities remain underrepresented on executive teams. And that’s to the detriment of organizations that …

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Inside Mixpanel
Mixpanel Collective: Solution Partner Program

Continuously delivering digital products and experiences that users love is no easy task. It requires navigating an exponentially crowded MarTech …

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What is a Power User?

How do you spot power users? Power users are the individuals that interact with your product the most when compared to …

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Users: New vs Returning

Your users are either new or returning. Each segment has value, but there are different reasons for tracking new user …

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Business Intelligence

BI Tools Making the most informed decisions requires business intelligence (BI). The right tools and business intelligence infrastructure can turn data …

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Product Metrics
Metrics that matter to Seelk

Amazon’s marketplace has over 12 million products in its catalogue, 5 million marketplace sellers, and owns half of the entire …

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Product Foundations
Tips when asking for product feedback

Have you ever told someone what they wanted to hear because it was the path of least resistance? “Yes, let's totally …

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Product Foundations
How to make data-driven design work for you

As creatives, there are few things we hate more than hearing, “Make the logo bigger,” “Put everything above the fold,” …

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Business Intelligence vs Business Analytics

Differences Between BI and BA Data analytics isn’t one single practice. There are a number of techniques and applications that fall …

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Product Matrix

How the Product Matrix Can Maximize a Product Line Is there an opportunity to expand your product line without cannibalizing an …

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Return on Ad Spend

Browse the Signal

Project Manager

Product Team

User Onboarding Metrics

Heat Map

What is a growth team?

Bounce Rate

Metrics that matter to AdStage

Prescriptive Analytics

Women in product management you should be following

Mixpanel Collective: Solution Partner Program

What is a Power User?

Users: New vs Returning

Business Intelligence

Metrics that matter to Seelk

Tips when asking for product feedback

How to make data-driven design work for you

Business Intelligence vs Business Analytics

Product Matrix