Every customer touchpoint provides you with insights about your product. By collecting user onboarding metrics, companies can develop actionable insights for leveraging the onboarding process in ways that improve the chances of successful product adoption. What is User Onboarding Before discussing the …
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Heat Map Overview In an analog form, heat maps have been around for a long time. In the late 1800s, officials …
Who needs a growth team? Most businesses don’t have the luxury of focusing on building features forever. At some point, they …
Bounce rate is a term used to analyze web traffic. It’s the percentage of visitors who go to a website …
Ad networks like Google and Facebook are just as byzantine as they are powerful. And paid marketers are often at …
After using predictive analytics to determine what could happen based on data trends, the next step is to figure out …
Latest studies note that women and minorities remain underrepresented on executive teams. And that’s to the detriment of organizations that …
Continuously delivering digital products and experiences that users love is no easy task. It requires navigating an exponentially crowded MarTech …
How do you spot power users? Power users are the individuals that interact with your product the most when compared to …
Your users are either new or returning. Each segment has value, but there are different reasons for tracking new user …
BI Tools Making the most informed decisions requires business intelligence (BI). The right tools and business intelligence infrastructure can turn data …
Amazon’s marketplace has over 12 million products in its catalogue, 5 million marketplace sellers, and owns half of the entire …
Have you ever told someone what they wanted to hear because it was the path of least resistance? “Yes, let's totally …
As creatives, there are few things we hate more than hearing, “Make the logo bigger,” “Put everything above the fold,” …
Differences Between BI and BA Data analytics isn’t one single practice. There are a number of techniques and applications that fall …
How the Product Matrix Can Maximize a Product Line Is there an opportunity to expand your product line without cannibalizing an …
How NPS Score Works NPS score is used to measure how likely customers are to recommend a business’s products or services …
Common Customer Lifecycle Stages If you consider that customer lifetime value (LTV) is a key performance metric, the idea of a …
Sometimes it’s crystal clear that the products we deliver to customers today won’t be what they want in the long …