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Conversion Path

What is a Conversion Path and Why is It Important? Put simply, a conversion path is the process of turning an unknown web user into a lead. If you’ve ever studied inbound methodology, then you’re probably familiar with conversion paths. They …

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Inside Mixpanel

How we’re building product analytics that everyone can trust, use, and afford

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Meet Mixpanel Boards: a better way to collaborate

Inside Mixpanel

Introducing Mixpanel’s Company KPIs Dashboard template

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The product data VCs want to see before investing in your startup

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Product Foundations
Your guide to 2020 product planning

You’ve done all the end-of-year analyses; celebrated your successes and learned from your failures; and eaten the last of the …

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Call to Action: CTA Writing That Gets Clicks

Why CTA optimization matters How important is a call to action in terms of conversions? Statistics suggest CTAs are a critical …

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Customer Acquisition Cost

What is Customer Acquisition Cost Consumer acquisition cost (CAC) is one of the most important metrics a business needs to calculate. …

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Application Programming Interface (API)

What Exactly is an API? An API can refer to several different things at once. It can be an entire web …

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Inside Mixpanel
Mixpanel 2019 Product Highlights

At Mixpanel, we always strive to move quickly and provide customers with the analytics tools they need to build great …

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Bottom of the Funnel

What Happens at the Bottom of the Funnel The bottom of the funnel is where you want leads to be, and …

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Top of the Funnel

What Happens at the Top of the Funnel Sales funnels are created to move users along on their buyer journey. They …

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Organic Search

What does organic search mean? When you think about all the ways a visitor can find his or her way to …

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Product Range

How a Product Range Benefits a Business Many companies have a flagship product that helps launch the business and build brand …

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Marketing Qualified Leads

What’s the Difference Between a Marketing Qualified Lead and a Sales Qualified Lead? Marketing qualified leads are sometimes confused with sales …

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Product Lifecycle

Predicting Product Lifecycle Is it possible to predict the lifecycle of a product? The product lifecycle theoretical model is based on …

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Product Differentiation

Why Product Differentiation Benefits a Business When you’re in a competitive industry it’s easy for your products to get lost in …

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Innovators
Introducing Innovators: Behind the Product

Ever wonder how leaders in some of the top companies around the world use data and analytics to grow their …

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Product Positioning

Why Product Positioning is Important At the core of every successful marketing strategy is a firm understanding of who the target …

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Product Foundations Product Metrics
Your cart on the biggest shopping weekend

Checkouts ring / are you listening? Your favorite chain / has free shipping… It’s no secret that this weekend’s Black …

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A/B Tests vs Multivariate Tests

A/B Testing and Multivariate Testing Defined A/B Test An A/B test, also known as a split test, compares two versions of a …

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What is a Unified Data Model?

What is a unified data model, and why is it important? Most companies have multiple data sources, platforms, and ecosystems that …

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What is customer churn?

Customer churn is the percentage of customers that stopped using your company’s product or service during a given time period—and …

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Conversion Path

Browse the Signal

Your guide to 2020 product planning

Call to Action: CTA Writing That Gets Clicks

Customer Acquisition Cost

Application Programming Interface (API)

Mixpanel 2019 Product Highlights

Bottom of the Funnel

Top of the Funnel

Organic Search

Product Range

Marketing Qualified Leads

Product Lifecycle

Product Differentiation

Introducing Innovators: Behind the Product

Product Positioning

Your cart on the biggest shopping weekend

A/B Tests vs Multivariate Tests

What is a Unified Data Model?

What is customer churn?