Introducing Borrowed Properties: Combine data between events on the fly

We’re excited to introduce Borrowed Properties, where you can "borrow" a property from one event to another on the fly, …

Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

How Mixpanel Marketing Analytics unlocks full user journey analysis

Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …

MAU, WAU, and DAU: Why should we care about ‘active’ users?

A product without users is like a fish without water. In order for a product to swim (be successful), it …