“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We agree. While client-side events can be useful, they’re not enough to represent all use cases of analytics. Today, we’re excited to …
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When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
Companies have been trying to “hack” the product development process for decades (potentially even centuries if we include non-digital products), …
It’s easier than ever to collect billions of data points, but sheer volume doesn’t imply insight. Enter data modeling: the …
Interactive-speed analytics accelerates the rate of product innovation. However, achieving sub-second latencies at the scale of our largest customers, who …
One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so …
For Mixpanel, our customers’ data is the most expensive thing we pay for. Storing it, running queries… everything that goes …