There are many views and hopes when it comes to self-serve analytics—or a broad description of tools and processes that let non-technical team members get data insights for themselves. In plenty of companies, self-serve looks something like this: BI (business intelligence) …
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One of the biggest challenges of building a product is that your users often don’t know what features they want …
In my 10 years of working with big data and partnering with thousands of different customers across nearly every industry, …
The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …
Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …
Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the …
In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a …
When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as …
In 2021, we started reviewing Mixpanel support ticket metrics with ... Mixpanel. Here’s an outline of how we approached it, …
I started my career doing data entry of stock inventory into an excel sheet. Every day. For most people, that …
We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential …
Good products get their messaging out to users on things like available features and how to access them. But the …
Build vs. buy is one of those “evergreen” debates. When building a data stack and figuring out its respective components, …
SwiftUI is groundbreaking in its capacity for enabling well-architected, concisely defined, and highly readable UI code. So the last thing we …
You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but …
Experimentation is a huge part of getting your product right, whether it's trying out a new feature or potential tweaks …
Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it …
