Regardless of market turbulence, the stickiest products are the ones that take reputation as seriously as acquisition and revenue.
Breather is one of the more impossible-sounding startups cracking this supply side code to create traction and growth.
"Data science is a hard thing to do well, and it's not obvious when it's done poorly. It requires a high level of trust."
Did they even open my email? Did they check out my link? Marketers have had tools to answer these questions for a long time. Sidekick, a project from HubSpot, brings this kind of email tracking to one-on-one email communication. For . . .
Tara Pugh, product owner of Cozi, stopped by our June Office Hours to explain the process for improving their UX through many small, data-driven steps. Cozi helps bring order to the chaos of modern family life with an app that . . .
Greenvelope strives to deliver the most elegant electronic invitation service by emulating the experience of opening a “traditional” printed invitation. Greenvelope uses Mixpanel’s event based Engagement Analytics and People Analytics to gain actionable insights from how users’ interact with their . . .
Jim Sterne is the founder of the eMetrics Marketing Optimization Summit and the Web Analytics Association. HeÂ’ is also the author of the new book Â“Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentÂ”. In this interview he . . .