Beyond product analytics: How Mixpanel uses Mixpanel for all business data

Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. The best, we’d …

How Mixpanel provides HIPAA-compliant analytics for healthtech

Regulatory sands are shifting under the feet of the Healthcare industry in the United States. The FTC and HHS recently …

Why collaboration is key for analytics

Google Docs changed the way teams collaborated online. For the first time ever, documents and spreadsheets felt live, open, and …

The new Mixpanel.com: How to marry design with the right tech stack

Spark: Bringing generative AI to Mixpanel

The rules of SaaS are changing. For so long, using the apps and services we need to be productive has …

Mixpanel Ecommerce Analytics

You have to know your customers well to run a successful ecommerce product or business. Take it from us: We’ve …

Revenue analytics in Mixpanel

When we set out to bring event analytics to everyone, we knew that analytics for company revenue data, in particular, …

We’re bringing event analytics to your data warehouse

Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from …

Unlocking better data governance with Anomaly Detection alerts and Event Approval

With data democratization comes more data tracking, which, if you’re not careful, can result in poor quality. Given that analysis …

How much money can you save with Mixpanel’s self-serve analytics? We can tell you.

There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, …

Introducing Anomaly Detection and Root Cause Analysis

We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …

Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel Marketing Analytics

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …

How Mixpanel Marketing Analytics unlocks full user journey analysis

Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …

Introducing Foundational Templates

We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …

Brand is behavior

If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured …

Our next step: Analytics for everyone

Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …

Custom Buckets: Bringing more easy-to-use analysis power to Mixpanel

When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …