Inside Mixpanel

Gain better customer engagement with cohorts

When it comes to data analysis, cohorts is one of the most underused features that we see with our clients. This is a shame because it is one of the most powerful ways to better understand your customers. Cohorts give users the power to break the large shapeless mass that represents everyone who has ever used a product into clearly-defined

In this article, I’ll show you how to start creating cohorts and how to use them to analyze your data. Let’s start with the basics: what cohorts are and how to create your first one.

Inside Mixpanel

Mixpanel Product Highlights

We spent 2018 working hard to ship features that help you use Mixpanel most effectively, and launching programs that help …

Inside Mixpanel

Why and how we updated our 2019 pricing

It can be tough to take a step back and concede that something you’ve been doing for a decade isn’t …

Inside Mixpanel

How Mixpanel now runs 50% faster than before

One of the happier problems we have at Mixpanel has been growing with our customers. As they scale up, so …

Inside Mixpanel

Introducing Flows

Flows helps you visualize and explore all the different ways that users navigate your product, so you can drive them towards the optimal paths.

Inside Mixpanel

Introducing Insights 2.0

Over the past few months, we have released a series of updates to our Insights report. Some are big, some small, but they are all changes needed to drive their businesses forward. Put together, they have turned Insights into one of the most powerful tools for exploring user behavior in Mixpanel.

Inside Mixpanel

Mixpanel and Braze partner

We’re excited to announce our integration with one of the 2018 Gartner Magic Quadrant leaders in mobile marketing, Braze. Braze provides customers with cross-platform messaging automation that increases engagement and builds brand loyalty through timely, meaningful interactions. This integration will combine the best of both tools, and supply our mutual customers with more ways to make smart campaign decisions based on user data.

Data Stack Inside Mixpanel

Working at Mixpanel as an engineer

A big part of what I love about working at (and using) Mixpanel is that with basically any dataset, a …

Inside Mixpanel

Mixpanel and Zendesk partner

We’ve all had a poor customer support experience before: waiting on hold for an hour or repeating your problem to …

Inside Mixpanel

How we track customer costs in Mixpanel

For Mixpanel, our customers’ data is the most expensive thing we pay for. Storing it, running queries… everything that goes …

Inside Mixpanel

How Mixpanel delivers 298% ROI

We recently commissioned a Total Economic Impact Report with Forrester because we wanted to put some numbers behind the value …

Inside Mixpanel

The question behind your question

In 2018, Mixpanel's support team won a Stevie Award for outstanding customer service. We interviewed them about their learner's mindset, data strategy, and commitment to diversity and inclusion to find out what makes them tick.

Inside Mixpanel

Update on Autotrack data collection

On January 5th, 2018, a customer informed us that they observed Autotrack sending the values of password fields in events. We confirmed that this was unexpected behavior; by design, Autotrack should not send the values of hidden and password form fields. As stated above, our forensics and security experts have not seen any indication that this data was downloaded or accessed by any Mixpanel employee or third party. Upon discovery, we took immediate steps to secure the data and shut down further receipt. As of February 1st, all data that was inadvertently received has been destroyed.

Inside Mixpanel

Improving user experience & drive engagement

Last year we realized we were building and launching products faster than our interface could handle. To solve the problem, we started from ground zero to rethink our navigation, hierarchy, and overall structure.

Inside Mixpanel

Get more data sources instantly with Zapier

At Mixpanel, we recognize that tracking posts on social media, comments in team messaging channels, responses to surveys, and payments in financial apps can make the difference between seeing user engagement and retention trends and understanding the sentiments that drive them. We built the Mixpanel-Zapier integration with that in mind. By automatically pushing data from 750+ apps into Mixpanel, the Zapier integration puts hard-to-get data into the hands of teams without the time or technical resources to access it themselves.

Inside Mixpanel

Introducing Signal

You have assumptions about why your users come and go. You believe that if they do this specific thing, they’ll …

Inside Mixpanel

Why (and how) we revamped our equity program

Until today, employee equity at Mixpanel worked like it does at most other startups—which is to say, imperfectly. Today we …

Blog Post Inside Mixpanel

Introducing JQL: A Query Language for Analytics

Today, we are excited to announce the official release of JQL (JavaScript Query Language), a powerful new way to access …