Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because the only way to combat bias, a big enemy of data work, is to be consciously aware of the attachments …
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Product operations, or product ops, is a set of activities and processes that help product teams within organizations optimize the …
Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch …
Cohort analysis is one of the best ways product analytics can help you both acquire and retain customers. This Guide …
To stay ahead of your competition, you’re continually refining your products and adding new options. By offering new solutions to …
App analytics (also referred to as product analytics) is a set of tools and capabilities that allows companies to track …
Building an integration with Mixpanel is a powerful way to provide value to your customers that also use Mixpanel. By …
Is your business growing at a healthy rate? Conversion analysis holds a big part of the answer. By studying how …
Select an event Step one is easy. Go to Insights in your project and select an event. Remember that an event is …
Return on ad spend (ROAS) is a common term used in marketing and advertising, but it can be used across …
A Project Manager’s Primary Role The primary role of a project manager (PM) is to keep projects on schedule and under …
A product team is a cross-functional entity. Heading or leading the team is a project manager (PM) who oversees strategy …
Product intelligence is the process of gathering, analyzing, and acting on data about how people use your product. The process …
Every customer touchpoint provides you with insights about your product. By collecting user onboarding metrics, companies can develop actionable insights …
Heat Map Overview In an analog form, heat maps have been around for a long time. In the late 1800s, officials …
Who needs a growth team? Most businesses don’t have the luxury of focusing on building features forever. At some point, they …
Bounce rate is a term used to analyze web traffic. It’s the percentage of visitors who go to a website …
After using predictive analytics to determine what could happen based on data trends, the next step is to figure out …
How do you spot power users? Power users are the individuals that interact with your product the most when compared to …