Your users are either new or returning. Each segment has value, but there are different reasons for tracking new user and returning user metrics. The Difference Between New Users and Returning Users First, it helps to define what a user is. A …
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BI Tools Making the most informed decisions requires business intelligence (BI). The right tools and business intelligence infrastructure can turn data …
Differences Between BI and BA Data analytics isn’t one single practice. There are a number of techniques and applications that fall …
How the Product Matrix Can Maximize a Product Line Is there an opportunity to expand your product line without cannibalizing an …
How NPS Score Works NPS score is used to measure how likely customers are to recommend a business’s products or services …
Common Customer Lifecycle Stages If you consider that customer lifetime value (LTV) is a key performance metric, the idea of a …
What is a Conversion Path and Why is It Important? Put simply, a conversion path is the process of turning an …
Why CTA optimization matters How important is a call to action in terms of conversions? Statistics suggest CTAs are a critical …
What is Customer Acquisition Cost Consumer acquisition cost (CAC) is one of the most important metrics a business needs to calculate. …
What Exactly is an API? An API can refer to several different things at once. It can be an entire web …
What Happens at the Bottom of the Funnel The bottom of the funnel is where you want leads to be, and …
What Happens at the Top of the Funnel Sales funnels are created to move users along on their buyer journey. They …
What does organic search mean? When you think about all the ways a visitor can find his or her way to …
How a Product Range Benefits a Business Many companies have a flagship product that helps launch the business and build brand …
What’s the Difference Between a Marketing Qualified Lead and a Sales Qualified Lead? Marketing qualified leads are sometimes confused with sales …
Predicting Product Lifecycle Is it possible to predict the lifecycle of a product? The product lifecycle theoretical model is based on …
Why Product Differentiation Benefits a Business When you’re in a competitive industry it’s easy for your products to get lost in …
Why Product Positioning is Important At the core of every successful marketing strategy is a firm understanding of who the target …
A/B Testing and Multivariate Testing Defined A/B Test An A/B test, also known as a split test, compares two versions of a …