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7 reasons ecommerce companies should combine product and marketing analytics
Product Analytics

7 reasons ecommerce companies should combine product and marketing analytics

No one will argue that marketing is unimportant. But in a competitive space like ecommerce, I will argue that focusing only on marketing performance isn’t enough. Ecommerce sales will cross the $6 trillion mark this year. Customers have more options than …
Rafael Loh Solutions Engineering Manager @ Mixpanel
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