You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn't set up behind the scenes just how you need it, some (or all) of your …
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As a product leader at Mixpanel, I can go on and on about the value of using product analytics in …
Experimentation is a huge part of getting your product right, whether it's trying out a new feature or potential tweaks …
Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it …
As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to …
With an estimated 83 million people who still lack access to formal financial services, Indonesia has one of the largest …
For startups, product analytics isn’t just a "nice to have" tool in your stack of tech solutions that are supposed …
Almost every company strives to be data-informed, which can lead to a tendency to collect product data in droves. But, …
Product analytics tools help teams understand mission-critical metrics so they can transform data into actionable insights that improve the user …
Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new "business messaging and collaboration" …
As Head of Data Science, Digital Ventures at Viacom18 Media—a Mumbai-based joint venture between ViacomCBS and Network18 and one of …
Ryan is the Senior Content Marketing Manager at Iterable, the growth marketing platform that maximizes lifetime value by enabling you …
In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion …
This post is written by TWG, a product consultancy specializing in modern application development, data engineering, and product growth. Since …
Today’s digital economy relies heavily on software products that make generating and collecting data easier than ever before. In fact, …
To be successful, organizations need data. But data is only powerful when unlocked with analysis, and not all analytics tools …
Sophisticated product teams that are able to merge business needs, user feedback and business objectives—all while proving ROI— are a …
Switching analytics providers can be a difficult process. You have to determine if the new tool replicates all of your …