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When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and …
First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and …
When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …
All startups should be using product analytics to understand their users and build products and features that their users love. …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
Product operations, or product ops, is a set of activities and processes that help product teams within organizations optimize the …
At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to …
Companies have been trying to “hack” the product development process for decades (potentially even centuries if we include non-digital products), …
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points …
Becoming product-led has become an aspiration of many technology product companies today. Despite the rise in popularity, there are still …
When it comes to the four pillars of product analytics maturity, collaboration is the part we on Mixpanel's Customer Success …
The last time we sat down to speak with Andrew Chen, we were inside the offices of Uber, just feet …