Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion of those would-be users don’t have technical backgrounds. If you want to boost product activation and retention, a one-and-done, low-touch …
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When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. You …
The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally …
When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
When competition is tight, it’s common for companies to invest heavily into making their product the more “powerful” option available. …
I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …
Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion …
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings …
Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be …
User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and …
First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and …
When you're poking around inside of a new app, there's no better feeling than finally getting it up and running …
All startups should be using product analytics to understand their users and build products and features that their users love. …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
Product operations, or product ops, is a set of activities and processes that help product teams within organizations optimize the …
At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to …
Companies have been trying to “hack” the product development process for decades (potentially even centuries if we include non-digital products), …