When you're poking around inside of a new app, there's no better feeling than finally getting it up and running and seeing firsthand how it can be useful to you. This is called an "aha" moment, and it's something that …
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All startups should be using product analytics to understand their users and build products and features that their users love. …
For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply …
It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that …
Product operations, or product ops, is a set of activities and processes that help product teams within organizations optimize the …
At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to …
Companies have been trying to “hack” the product development process for decades (potentially even centuries if we include non-digital products), …
Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points …
Becoming product-led has become an aspiration of many technology product companies today. Despite the rise in popularity, there are still …
When it comes to the four pillars of product analytics maturity, collaboration is the part we on Mixpanel's Customer Success …
The last time we sat down to speak with Andrew Chen, we were inside the offices of Uber, just feet …
Good product teams know their users inside and out. They understand how they use their product, how long they stay, …
Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do …
Data privacy laws are evolving constantly to better protect consumers’ personal information. The GDPR in Europe, the CCPA in California, …
Best-of-breed product analytics solutions like Mixpanel are extremely valuable in that they do the best job at revealing how your …
This post is written by Human37, a data-driven customer experience agency located in Brussels, Belgium. Human37 helps you define, design, implement and …
The State of Product Data Report 2021 is finally here. Created in partnership with the Product-Led Alliance, we surveyed PMs …
Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s …
Collection and use of personal data is core to product analytics, and data protection should feature prominently in designing any …