Analytics

User segmentation: A guide to understanding your customers

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Mark Simborg
Editor @ Mixpanel
Last Edited:
Apr 26, 2025
Published:
May 9, 2018

What is user segmentation?

Why segment users?

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Examples of important user segments 

The process of implementing use segmentation

1. Track user engagement

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2. Identify segments based on business priorities

3. Use analytics to generate reports

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4. Make changes based on segments

User segmentation case studies

1. Ticketmaster 

2. Deliveroo

3. Rakuten Viber

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Mark Simborg
Mark Simborg
Editor @ Mixpanel