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a/b testing

Andrew Chen on building systems of growth
Innovators Sep 30 2016
Andrew Chen on building systems of growth

When you finally get the chance to shake Andrew Chen’s hand, it’s thrilling to learn that he’s not just the friendly Twitter account curating the best insights in tech. Putting a face to the handle is a great reminder that . . .

Why most A/B tests give you bullshit results
Product Feb 4 2016
Why most A/B tests give you bullshit results

By now, anyone in product or marketing knows what A/B testing is. What we don't know, or at least won't admit, is that too many A/B tests yield nothing.

Mobile A/B Testing: Walkthrough & Best Practices
Community Tips Aug 5 2015
Mobile A/B Testing: Walkthrough & Best Practices

Using Mobile A/B testing, you can test changes to your app without writing code. You can measure the impact on any conversion, like signups or purchases. In this Community Tip, we’ll provide a walkthrough and best practices for running A/B . . .

A/B testing comes to Android
Mixpanel Updates Jul 30 2015
A/B testing comes to Android

So you’ve got an idea. “We have all these awesome features most users just haven’t tried yet. I bet more people would use them if they couldn’t skip the tutorial. ” “I know more people would create an account if . . .

How Cozi got a 38% increase in signup completion
Growth Jul 17 2015
How Cozi got a 38% increase in signup completion

Tara Pugh, product owner of Cozi, stopped by our June Office Hours to explain the process for improving their UX through many small, data-driven steps. Cozi helps bring order to the chaos of modern family life with an app that . . .

Join us for Office Hours with Cozi & learn how to evolve user experience
Community Tips Jun 16 2015
Join us for Office Hours with Cozi & learn how to evolve user experience

Come join us for Office Hours in San Francisco where Tara Pugh, Product Owner at Cozi, will take us through: Evolving user experience with small, data-driven steps — Thursday, June 25, 2015 What it’s about For an evolving product, the . . .

Community Tip: Optimizing for goals with A/B tests
Community Tips May 18 2015
Community Tip: Optimizing for goals with A/B tests

Mixpanel can help you take advantage of A/B testing for your app, website, or notification content to drive user action and engagement. This Community Tip will walk you through three awesome, real life A/B testing examples. How can Mixpanel help . . .


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