Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. Today, this is only possible or practical with the help of tools. Marketing analytics tools track the behaviors of individuals . . .
When you finally get the chance to shake Andrew Chen’s hand, it’s thrilling to learn that he’s not just the friendly Twitter account curating the best insights in tech. Putting a face to the handle is a great reminder that . . .
By now, anyone in product or marketing knows what A/B testing is. What we don't know, or at least won't admit, is that too many A/B tests yield nothing.
Using Mobile A/B testing, you can test changes to your app without writing code. You can measure the impact on any conversion, like signups or purchases. In this Community Tip, we’ll provide a walkthrough and best practices for running A/B . . .
So you’ve got an idea. “We have all these awesome features most users just haven’t tried yet. I bet more people would use them if they couldn’t skip the tutorial. ” “I know more people would create an account if . . .
Tara Pugh, product owner of Cozi, stopped by our June Office Hours to explain the process for improving their UX through many small, data-driven steps. Cozi helps bring order to the chaos of modern family life with an app that . . .
Come join us for Office Hours in San Francisco where Tara Pugh, Product Owner at Cozi, will take us through: Evolving user experience with small, data-driven steps — Thursday, June 25, 2015 What it’s about For an evolving product, the . . .
Mixpanel can help you take advantage of A/B testing for your app, website, or notification content to drive user action and engagement. This Community Tip will walk you through three awesome, real life A/B testing examples. How can Mixpanel help . . .
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