a/b testing

How and when to calculate statistical significance

Community Tips  / Data Oct 3 2018

How and when to calculate statistical significance

Luckily for marketers, there is no international statute against misrepresenting data in a business setting. If there were, many could be found guilty of such intolerable crimes as fuzzy math, data-dredging, and the particularly pernicious sin of p-hacking, the last . . .

What is marketing analytics?

Community Tips May 24 2018

What is marketing analytics?

Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. Today, this is only possible or practical with the help of tools. Marketing analytics tools track the behaviors of individuals . . .

Andrew Chen on building systems of growth

Innovators Sep 30 2016

Andrew Chen on building systems of growth

When you finally get the chance to shake Andrew Chen’s hand, it’s thrilling to learn that he’s not just the friendly Twitter account curating the best insights in tech. Putting a face to the handle is a great reminder that . . .

Why most A/B tests give you bullshit results

Product Feb 4 2016

Why most A/B tests give you bullshit results

By now, anyone in product or marketing knows what A/B testing is. What we don't know, or at least won't admit, is that too many A/B tests yield nothing.

Mobile A/B Testing: Walkthrough & Best Practices

Community Tips Aug 5 2015

Mobile A/B Testing: Walkthrough & Best Practices

Using Mobile A/B testing, you can test changes to your app without writing code. You can measure the impact on any conversion, like signups or purchases. In this Community Tip, we’ll provide a walkthrough and best practices for running A/B . . .

A/B testing comes to Android

Mixpanel Updates Jul 30 2015

A/B testing comes to Android

So you’ve got an idea. “We have all these awesome features most users just haven’t tried yet. I bet more people would use them if they couldn’t skip the tutorial. ” “I know more people would create an account if . . .

How Cozi got a 38% increase in signup completion

Growth Jul 17 2015

How Cozi got a 38% increase in signup completion

Tara Pugh, product owner of Cozi, stopped by our June Office Hours to explain the process for improving their UX through many small, data-driven steps. Cozi helps bring order to the chaos of modern family life with an app that . . .

Join us for Office Hours with Cozi & learn how to evolve user experience

Community Tips Jun 16 2015

Join us for Office Hours with Cozi & learn how to evolve user experience

Come join us for Office Hours in San Francisco where Tara Pugh, Product Owner at Cozi, will take us through: Evolving user experience with small, data-driven steps — Thursday, June 25, 2015 What it’s about For an evolving product, the . . .

Community Tip: Optimizing for goals with A/B tests

Community Tips May 18 2015

Community Tip: Optimizing for goals with A/B tests

Mixpanel can help you take advantage of A/B testing for your app, website, or notification content to drive user action and engagement. This Community Tip will walk you through three awesome, real life A/B testing examples. How can Mixpanel help . . .


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