acquisition Archives

Product Foundations

How Wistia used data to transform its customer acquisition strategy

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, …

Alli Blum

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Product Analytics

Product analytics vs marketing analytics

Inside Mixpanel

Limitless segmentation with Lookup Tables

Product Foundations

Identifying growth KPIs that are leading indicators of product success

Inside Mixpanel

Mixpanel: What you (probably) didn’t know

Product Foundations

Ask an expert: Getting users to an ‘aha’ moment—fast

Product Analytics

Why crypto startups need (secure) product analytics

Innovators

Partho Ghosh on the hardest parts about transitioning to product-led

Data Stack

A close look at our analytics and metrics for product-led growth

Blog Post Innovators
Andrew Chen on building systems of growth

When you finally get the chance to shake Andrew Chen’s hand, it’s thrilling to learn that he’s not just the …

Customer Advocacy @ Mixpanel
Blog Post
East Meets West Gaming: Is iOS 10 following in WeChat’s footsteps?

In the Bill Graham Civic Auditorium, on an unseasonably sunny September day in San Francisco, Tim Cook told the world …

Customer Advocacy @ Mixpanel
Blog Post
How will you help your company survive?

The sky is falling in Silicon Valley. Haven’t you heard? There has been a steady stream of opinions diagnosing a …

Justin Megahan
Product Foundations
Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Almost no company could give me a lesson on love and data better than Hinge, one of today’s most popular …

Customer Advocacy @ Mixpanel
Blog Post
Community Tip: Revisiting AARRR!

This Community Tip will revisit analyzing user behavior according to the AARRR analytics framework. By using Mixpanel to measure and …
Blog Post
Community Tip: Integrating Google AdWords with Mixpanel

This Community Tip will take you step-by-step through the process used to push Google AdWords campaign information to Mixpanel. This …
Blog Post
Implementing Mixpanel via Google Tag Manager

This Community Tip will take you step-by-step through implementing Mixpanel with Google Tag Manager for tracking page views, link clicks, …
Blog Post
Community Tip: Measuring the Value of Mobile Ad Campaigns

This Community Tip provides a step-by-step guide to use Mixpanel with a mobile ad attribution partner to understand the effectiveness …
Blog Post
AARRR! Mixpanel for Pirates (updated!)

Dave McClure's Startup Metrics for Pirates has become something of a bible for startups focused on collecting data and iterating quickly. His …

How Wistia used data to transform its customer acquisition strategy

Andrew Chen on building systems of growth

East Meets West Gaming: Is iOS 10 following in WeChat’s footsteps?

How will you help your company survive?

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Community Tip: Revisiting AARRR!

Community Tip: Integrating Google AdWords with Mixpanel

Implementing Mixpanel via Google Tag Manager

Community Tip: Measuring the Value of Mobile Ad Campaigns

AARRR! Mixpanel for Pirates (updated!)