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acquisition

How Wistia used data to transform its customer acquisition strategy
Data  / Grow & Tell Aug 15 2017
How Wistia used data to transform its customer acquisition strategy

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, . . .

Andrew Chen on building systems of growth
Innovators Sep 30 2016
Andrew Chen on building systems of growth

When you finally get the chance to shake Andrew Chen’s hand, it’s thrilling to learn that he’s not just the friendly Twitter account curating the best insights in tech. Putting a face to the handle is a great reminder that . . .

East Meets West Gaming: Is iOS 10 following in WeChat’s footsteps?
Trends Sep 8 2016
East Meets West Gaming: Is iOS 10 following in WeChat’s footsteps?

Tencent and Apple exemplify the interconnected and evolving roles Western and Eastern mobile gaming companies often have in the global industry.

Survival Metrics: How will you help your company survive?
Product Jun 23 2016
Survival Metrics: How will you help your company survive?

Why do some companies survive while others burn out? The answer isn’t found only in product and growth metrics, nor is it in the finance team’s spreadsheets. Instead, it’s somewhere in between.

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons
Customer Stories  / Growth Mar 23 2016
Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Hinge, the popular dating app, has capitalized on their churn rates to not only connect 50,000 dates a week, but also build a product people love.

Community Tip: Revisiting AARRR!
Community Tips Sep 28 2015
Community Tip: Revisiting AARRR!

This Community Tip will revisit analyzing user behavior according to the AARRR analytics framework. By using Mixpanel to measure and iterate on the customer lifecycle, you can measure how business and product decisions independently affect acquisitions, activations, retention, revenue, and . . .

Community Tip: Integrating Google AdWords with Mixpanel
Community Tips Apr 3 2015
Community Tip: Integrating Google AdWords with Mixpanel

This Community Tip will take you step-by-step through the process used to push Google AdWords campaign information to Mixpanel. This tutorial will ensure your campaign settings in Google are configured correctly. After setting up your campaigns, Mixpanel’s JavaScript SDK will . . .

Community Tip: Implementing Mixpanel via Google Tag Manager
Community Tips Mar 27 2015
Community Tip: Implementing Mixpanel via Google Tag Manager

This Community Tip will take you step-by-step through implementing Mixpanel with Google Tag Manager for tracking page views, link clicks, and form submissions. Pros and cons of implementing Mixpanel with Google Tag Manager Google Tag Manager (GTM) is a free . . .

Community Tip: Measuring the Value of Mobile Ad Campaigns
Community Tips Sep 24 2014
Community Tip: Measuring the Value of Mobile Ad Campaigns

This Community Tip provides a step-by-step guide to use Mixpanel with a mobile ad attribution partner to understand the effectiveness of your campaigns. Mixpanel automatically tracks source attribution on the web by capturing any referrer or utm information, however there’s . . .

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