acquisition Archives

Product Foundations

How Wistia used data to transform its customer acquisition strategy

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, …

Alli Blum

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Product Analytics

The difference between product analytics and marketing analytics—and why you need both

Inside Mixpanel

New in Mixpanel: limitless segmentation with Lookup Tables

Product Foundations

Identifying Growth KPIs that are leading indicators of product success

Inside Mixpanel

12 things you [probably] didn’t know you could do with Mixpanel

Data Stack

Insights: Re-build vs. buy—or how to turn a legacy tool into a new data stack

Inside Mixpanel

Winning product analytics

Product Analytics

Insights: Using product analytics to find metrics that predict retention

Product Analytics

Ask an expert: Yariv Azatchi on adapting to challenges and driving value to users in changing times

How Wistia used data to transform its customer acquisition strategy

Andrew Chen on building systems of growth

East Meets West Gaming: Is iOS 10 following in WeChat’s footsteps?

Survival Metrics: How will you help your company survive?

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Community Tip: Revisiting AARRR!

Community Tip: Integrating Google AdWords with Mixpanel

Community Tip: Implementing Mixpanel via Google Tag Manager

Community Tip: Measuring the Value of Mobile Ad Campaigns

AARRR! Mixpanel for Pirates (updated!)