acquisition Archives

Product Foundations

How Wistia used data to transform its customer acquisition strategy

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, …

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Product Analytics

Product analytics vs. marketing analytics: Why you need both

Inside Mixpanel

Limitless segmentation with Lookup Tables

Product Foundations

Identifying growth KPIs that are leading indicators of product success

Inside Mixpanel

Mixpanel: What you (probably) didn’t know

Product Analytics

MAU, WAU, and DAU: Why should we care about ‘active’ users?

Product Analytics

Top 6 customer retention metrics

Data Stack

How to get engineering buy-in (and even excitement) on product analytics

Product Analytics

Top 9 user onboarding metrics

How Wistia used data to transform its customer acquisition strategy

Andrew Chen on building systems of growth

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

AARRR! Mixpanel for Pirates (updated!)