Too many companies manage their data in silos. Marketing data stays with the marketing team, product data is confined to product teams, and leadership is focused on revenue and growth metrics. When this happens, no one gets the complete picture, …
Mixpanel is an analytics company, so I don’t have to tell you that we highly value using analytics to make …
A product tracking plan, also known as a measurement plan or event data design, is used to ensure that the …
Believe it or not, rolling out a new product can be a lot trickier for B2B companies. And there are …
“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We …
The most exciting product announcements in a company are usually related to big, eye-catching new feature releases. But another, equally …
Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report …
We are thrilled to introduce Mirror, a new mode in our Warehouse Connectors that solves the historic challenge of data …
Most companies are built on one fundamental insight. In the case of Mixpanel, that insight is that the event-based data …
In my 10 years of working with big data and partnering with thousands of different customers across nearly every industry, …
The best teams don’t just care about the quality of their work; they care about the impact of their work. …
Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. The best, we’d …
Google Docs changed the way teams collaborated online. For the first time ever, documents and spreadsheets felt live, open, and …
The rules of SaaS are changing. For so long, using the apps and services we need to be productive has …
You have to know your customers well to run a successful ecommerce product or business. Take it from us: We’ve …
I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …
Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from …
When we set out to bring event analytics to everyone, we knew that analytics for company revenue data, in particular, …
