There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, the choice all boils down to one, all-encompassing thing: What is my return on investment (ROI) for this tool? We’ve built …
The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …
Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …
We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …
Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …
Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …
If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured …
Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …
Mixpanel’s core value has always been to unlock growth for digital products and the companies behind them. The way we …
Update: Experimentation is a big part of building products. A year after introducing transparent, self-serve pricing for our Mixpanel Enterprise …
The most successful companies today value, analyze, and learn from their customer data. And two tools in many of these …
We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re …
I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned …
At Mixpanel, we believe in builders. Their most precious resource is time. We want to help them bring their visions …
When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses …
When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to …
Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers …
