Luckily for marketers, there is no international statute against misrepresenting data in a business setting. If there were, many could be found guilty of such intolerable crimes as fuzzy math, data-dredging, and the particularly pernicious sin of p-hacking, the last …
Webster’s Dictionary defines trust as: “Confidence; a reliance or resting of the mind on the integrity, veracity, justice, friendship or …
