celebrity apps

Why Niccolo de Masi of Glu Mobile is banking on Kim K and Taylor Swift

Innovators Jul 19 2016

Why Niccolo de Masi of Glu Mobile is banking on Kim K and Taylor Swift

“The worlds of entertainment, celebrity, and mobile gaming are converging,” Niccolo told me in his corner office, looking out onto the corner of First and Howard in downtown San Francisco.

The Kimpact: Celebrity apps are changing mobile games

Product May 19 2016

The Kimpact: Celebrity apps are changing mobile games

Today, celebrity apps aren’t just changing how developers build apps. Celebrity apps have upended the gaming market, and that market is (finally) women. Powered by largely female brands that don’t have an ounce of virtual blood or dragons, celebrity apps are now some of the biggest sources of revenue in the male-centric gaming market.


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