churn

Build more useful products with journey maps

Product Aug 27 2018

Build more useful products with journey maps

A user journey is a story about a customer or prospect as told from their perspective. It’s often depicted as the series of touch points they have with the business—starting when they first learn about the product and ending when . . .

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

Customer Stories Aug 7 2018

Giving up the ghost: How Hinge disrupted online dating with data and helped users find love

In August of 2015, Vanity Fair ran an article castigating hookup culture. The author prophesized a “dating apocalypse” and decried the multifarious dating apps of the day. The article pointed a finger at, among others, Hinge for “swiping romance from . . .

97% of users churn silently — here’s why

Product Jul 18 2017

97% of users churn silently — here’s why

Who are your app’s users? They’re people just like you and me. They have busy lives, friends, daily commutes, and when confronted with challenges, they prefer to avoid confrontation. It’s only natural. According to research by thinkJar, that’s why 25 . . .


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