conversion

How to use Mixpanel to drive your website KPIs

Growth  / Mixpanel Updates Jan 22 2019

How to use Mixpanel to drive your website KPIs

In my role as the Website Marketing Manager at Mixpanel, I am responsible for creating and maintaining a great user experience for our site visitors, while also supporting Mixpanel’s growth efforts by filling the sales pipeline with qualified leads. To . . .

The simplest way to increase conversion

Data Nov 27 2018

The simplest way to increase conversion

The Mixpanel Retail & E-commerce Benchmarks Report is now publicly available. In it, you can find benchmarks that will show how average and elite products perform in key areas of product health such as usage, engagement, and retention. In this . . .

Introducing Flows

Mixpanel Updates Oct 5 2018

Introducing Flows

We’re excited to announce that Flows is now in open beta and available to all enterprise customers! Flows helps you visualize and explore all the different ways that users navigate your product, so you can drive them towards the optimal . . .

How to use Benchmarks data to understand your users

Data Sep 26 2018

How to use Benchmarks data to understand your users

In the past year, we released a Product Benchmarks Report as well as two reports specifically focusing on Media & Entertainment and Financial Services. (Look for reports on Retail & E-commerce and SaaS in the not too distant future). We . . .

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Customer Stories Jul 26 2018

How Kaplan Test Prep increased mobile app conversions by 40% with Mixpanel

Higher education students in the United States have to battle it out for seats at prestigious institutions whose admission officers, out of necessity, move through applications very quickly – sometimes in eight minutes or less. That makes standardized test scores . . .

User segmentation: A guide to understanding your customers

Product May 9 2018

User segmentation: A guide to understanding your customers

User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users by region, language, or behavior. The better teams are at segmenting their users, the more personably they can treat each . . .

Why convert? Paid users tell their stories

Growth Dec 7 2017

Why convert? Paid users tell their stories

Can product teams ever have too much candid user feedback? We don’t think so. If they don’t dig deeper than occasional interviews with adoring power users, PMs can start to view their product through rose-colored glasses. Everything seems great and . . .


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