customer data

A complete buyer’s guide to user analytics tools

Product Advice Jul 18 2018

A complete buyer’s guide to user analytics tools

What is a user analytics tool? A user analytics tool reveals the actions users take within a digital product. It ties those users to the events they trigger and tracks their breadcrumb trail through the website or app. Teams can . . .

How we track customer costs in Mixpanel

Mixpanel Updates Jun 14 2018

How we track customer costs in Mixpanel

For Mixpanel, our customers’ data is the most expensive thing we pay for. Storing it, running queries… everything that goes into maintaining the most stable, reliable and fast user analytics platform, well, that’s what the infrastructure team does. It’s the . . .

User segmentation: A guide to understanding your customers

Product May 9 2018

User segmentation: A guide to understanding your customers

User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users by region, language, or behavior. The better teams are at segmenting their users, the more personably they can treat each . . .

Univision’s Tyla Mayo is over apps

Data Apr 19 2018

Univision’s Tyla Mayo is over apps

Tyla Mayo spent time at the Los Angeles Times and Fox before moving to Univision where she is now a Director Revenue Product Operations for the Fusion Media Group. She’s been immersed in the worlds of digital content, advertising and media products, . . .

Story roundup: data to be grateful for this holiday season

Data Nov 22 2017

Story roundup: data to be grateful for this holiday season

Here at The Signal, we believe that the world is better off when people use data to make decisions. So, for the Thanksgiving holiday, we gathered the most memorable interviews with innovators who have used their expertise in product, design, and . . .

We analyzed 50 billion data points from 1.3 billion users – here’s what we found

Trends Oct 19 2017

We analyzed 50 billion data points from 1.3 billion users – here’s what we found

The 2017 Product Benchmarks Report comes out today. In it, you can find industry-by-industry benchmarks that will show how average and elite mobile apps perform in key areas of product health such as usage, engagement, and retention. In this sneak . . .

Get 750+ more data sources in Mixpanel instantly with Zapier

Mixpanel Updates Sep 28 2017

Get 750+ more data sources in Mixpanel instantly with Zapier

At Mixpanel, we know that tracking user behavior on a single app or website doesn’t provide a complete picture of the customer. Collecting and analyzing more cues from user behavior – like a user’s NPS survey result or a Twitter . . .

How Wistia used data to transform its customer acquisition strategy

Data  / Grow & Tell Aug 15 2017

How Wistia used data to transform its customer acquisition strategy

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, . . .


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