customer marketing

How product analytics exposes marketing’s blind spot

Grow & Tell Oct 24 2017

How product analytics exposes marketing’s blind spot

More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me have to know not only whether their lead converted to a deal but also if that deal will renew. Why? . . .

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Customer Stories  / Growth Mar 23 2016

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Hinge, the popular dating app, has capitalized on their churn rates to not only connect 50,000 dates a week, but also build a product people love.


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