More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me have to know not only whether their lead converted to a deal but also if that deal will renew. Why? . . .
Tagsa/b testing acquisition activation analytics community tip customer customer data data data analytics data science Developer empathy engagement enterprise Fintech growth implementation innovation innovators leadership machine learning marketing media metrics mixpanel customer mixtape Mobile app mobile development mobile gaming notifications optimization product product analytics Product Launch product management product managers reputation retention SaaS silicon valley Startup tips trends UX venture capital