customer

User segmentation: A guide to understanding your customers

Product May 9 2018

User segmentation: A guide to understanding your customers

User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users by region, language, or behavior. The better teams are at segmenting their users, the more personably they can treat each . . .

With the right data and communication strategy, companies can keep the focus on customers

Growth Jan 30 2018

With the right data and communication strategy, companies can keep the focus on customers

By now, most of us have at least heard a synopsis of the 5,000-word blog post written about Google’s failure to innovate. In it, former Google employee Steve Yegge laments that the company has become too obsessed with its competitors and, . . .

The Ultimate Feedback Loop: Delighting users with behavior-based messaging

Customer Stories Jul 12 2017

The Ultimate Feedback Loop: Delighting users with behavior-based messaging

This post was written by Jason Martin, Director of Growth at Branch Messenger I’ve seen over time how difficult it can be to really understand your users’ behavior – whether that is through acquiring and nurturing leads on the web, driving app . . .

Cisco Spark’s data scientist on product analytics for developers

Community Tips  / Customer Stories  / Data Jul 6 2017

Cisco Spark’s data scientist on product analytics for developers

This article was written by Irzana Golding and first appeared on Medium. In my last article, I attempted to describe ways to use a standard behavioral analytics stack, like Mixpanel, to measure NLP bots. It should be noted that Mixpanel . . .

With product data integrity, the truth is relative

Customer Stories  / Data Jun 26 2017

With product data integrity, the truth is relative

While giving a talk on how to build data integrity as a product manager, Rob Versaw, the Director of Mobile Apps at Overstock.com, showed a picture of green rolling hills in front of Utah’s snow-capped Mount Timpanogos. How would you . . .

Cisco’s data scientist explains how to measure bots with Mixpanel

Community Tips  / Customer Stories May 11 2017

Cisco’s data scientist explains how to measure bots with Mixpanel

In a series of posts, Irzana Golding, data scientist from Cisco, will give a brief tour on the novel uses of Mixpanel, plus a few tips on getting the most from the tool. This article was written by Irzana Golding.  . . .

How the United Nations built (and measured) its data marketplace

Customer Stories  / Data May 4 2017

How the United Nations built (and measured) its data marketplace

“When I was living in Ethiopia and Eritrea, there were times where I’d be in my tent in the middle of the night inputting data into Excel. Or sometimes I would have to iron old maps flat in order to . . .

How Docker navigates product analytics for an open source community

Customer Stories  / Product Feb 24 2017

How Docker navigates product analytics for an open source community

“Raise your hand if you use Docker,” asked Marshall Reaves Louis, Mixpanel Machine Learning Engineer and notable host of Mixpanel Office Hours. A room full of developers raised their hands. For those who don’t know (or don’t code), Docker is . . .

How Fitbit's data science team scales machine learning

Customer Stories  / Product Jan 31 2017

How Fitbit's data science team scales machine learning

Even data teams as well-resourced as Fitbit have to choose wisely: Innovate everywhere and your customers may never notice. Choose a meaningful place to build every once in awhile and customers will feel the difference in your product.

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